Fort Lauderdale, FL – April 10, 2024 – If you’re happy and you know it, Chiquita wants you to show it! Ahead of National Banana Day on April 17, Chiquita BB #:138475 has launched an inspiring initiative to spread happy, healthy energy!
Launching a new tradition, the leading banana company is transforming National Banana Day, encouraging banana lovers to join in a celebration of the yellow happy energy that is National Chiquita Day.
In an effort to boost collective happiness, one banana at a time, Chiquita is encouraging its fans in the days leading up to April 17 to share images infused with yellow joy across social media using the campaign hashtag #HappyChiquitaDay. Those who embrace this call with enthusiasm and creativity may be in for a special surprise, direct from the brand itself.
“As the leading brand in the banana industry, it’s fitting for Chiquita to claim this day! Our mission is to infuse every day with happy and healthy energy, mirroring the essence of our brand and our iconic Chiquita Yellow” said Juliana Furlan, Chief Marketing Officer for Chiquita North America. “We’re inviting everyone to join in, wear yellow, and share in the joy that comes from a simple, yet powerful symbol of our brand!”
Banana fans local to the Miami area are in for a sweet surprise! Chiquita will host a vibrant free event on April 17 at The House of Arts in Wynwood, designed to spread happiness, health and boundless energy!
All are welcome to enjoy live DJ performances, indulge in delicious creations from a banana-themed food truck featuring culinary creations inspired by Chiquita bananas, participate in interactive fitness sessions with fitness influencer Nikki DeLuca and swag giveaways, and get energized with dance classes led by the renowned Dance is ENERGY social media sensation, Justin Neto. Registration will be available via Chiquita’s Instagram, Facebook and TikTok starting April 12th.
Leading up to the event, Chiquita has kicked off an exciting media blitz, inviting fans to join in the fun by sharing their bright and yellow moments – whether it’s reminiscing about a favorite family vacation, whipping up a mouthwatering smoothie with Chiquita bananas, sharing a heartwarming pet photo, or featuring a favorite yellow moment or special possession, participants are encouraged to share how they celebrate the joy of yellow, using the hashtag #HappyChiquitaDay.
Peeling back the ordinary to reveal the extraordinary, here are some fun facts that highlight the brand’s boundless fun energy:
We’re bananas for bananas
While the average American eats 27 pounds of bananas each year, bananas are the world’s most popular fruit, with over 100 billion consumed annually around the globe.
Bananas in Space
Bananas were the first fruit ever to be eaten on the moon by astronauts during the Apollo missions.
Reaching new heights
The banana plant holds the record for the world’s largest herb, reaching up to 25 feet in height.
Bananas Are Berries
Scientifically speaking, bananas are classified as berries while strawberries are not.
More Than A Fruit
Beyond their nutritional value, bananas have made significant pop culture impacts, from Gwen Stefani’s catchy “Hollaback Girl” anthem to Andy Warhol’s iconic banana artwork for The Velvet Underground & Nico, illustrating the fruit’s versatility and enduring appeal. Earlier this year Chiquita invited its fans to embark on a vibrant journey with the launch of its latest campaign, “Pop by Nature,” a vivid fusion of art and nature, in collaboration with internationally acclaimed artist and founder of the Happy Art Movement, Romero Britto.
Rich with a variety of essential vitamins and minerals, enjoying Chiquita bananas can contribute to a well-rounded, healthier lifestyle. Each yellow banana is a source of fiber, potassium, vitamin B6 and natural sugars.
To learn more, follow Chiquita on Instagram, Facebook, TikTok and X (formerly Twitter). For more information on the high quality of Chiquita’s tasty yellow bananas and delicious recipes, visit https://www.chiquita.com/.
For media inquiries, please contact Julia Aronson, jaronson@coynepr.com.
Chiquita Brands International
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com.
Editor’s note: Chiquita announced changes to the April 17 event agenda.
