Of the many challenges that characterized 2022, the massive supply chain issues from early in the year have improved, at least to some degree, as we entered 2023.
For our annual look at what’s ahead, we found the industry’s eternal optimism is still evident for many contributors, despite the varied hardships still plaguing those who buy and sell fresh produce.
One topic, however, continues to be top of mind: inflation; and it’s likely to remain so well into this year and possibly 2024.
Brian Numainville, principal at The Feedback Group in Lake Success, NY, agrees, especially when it comes to grocery shopping. He says nearly half of all shoppers are purchasing more food and groceries at stores with lower prices.
“According to our research, about four out of ten shoppers are buying more items on sale and buying more store brands,” he says, further noting, “One out of four shoppers is purchasing more bulk pack items and fewer impulse items.”
So how can the industry ensure consumers will continue to buy fruits and vegetables during such trying economic times?
Lori Taylor, founder and CEO of The Produce Moms BB #:366223 in Indianapolis, IN, sees this as a formidable challenge. “We have to battle the misconception that all fruits and vegetables are expensive food items.”
This is an excerpt from the cover story in the January/February 2023 issue of Produce Blueprints Magazine. Click here to read the whole issue.
