SANTA BARBARA, Calif. JULY 16, 2021 — Apeel BB #:345580 today shared U.S. sustainability impact numbers for its longer-lasting limes currently sold in over 3,000 grocery stores coast-tocoast, including Kroger and CUB lanner markets.
Retailers across the country are continually exploring new ways to improve sustainability in their stores while also improving customer experience. New data shows that Apeel-protected limes maintain freshness and green color for 17 days more than untreated limes, which reduces waste and avoids environmental impacts.
This provides retailers with quantitative evidence that Apeel’s technology can serve as a key component of their sustainability initiatives and also reduce customers’ in-home waste.
Over the last 18 months, retailers and Apeel made a measurable impact on food waste — a $2.6T global challenge — by preventing an estimated 4.7 million limes from going to waste.
This resulted in 250 million liters of water conserved — enough to fill 100 Olympic-sized swimming pools, and 230 mT CO2eq of GHG emissions avoided – equivalent to planting 3,900 trees.2
Apeel’s edible plant-based protection doubles the shelf-life of produce by keeping moisture in and oxygen out – the primary causes of spoilage. For Apeel-protected limes, that means better color and less desiccation, and the avoidance of premature rot.
This has afforded retailers with the chance to sell limes that normally would have gone to waste due to mere
discoloration, and has provided supply partners like Robinson Fresh®, Sicar and Colimex, and wholesalers like Peirone, a differentiated way to meet retailers’ quality and sustainability needs.
“Identifying and implementing solutions to the growing problem of food waste may be most impactful when facilitated at scale, upstream in the supply chain,” said Rob Lynch, Director of Strategic Accounts at Robinson Fresh, a division of C.H. Robinson.
“We work constantly with suppliers, retailers and foodservice providers to find more sustainable approaches and solutions through our global suite of services. In just one year of working with Apeel, we are proud to have substantially reduced waste, greenhouse gas emissions and water usage.”
Shoppers are reaping value too with Apeel-protected limes showing 93% less desiccation and 85% reduction in yellowing severity compared to non-Apeel limes after 28 days in ambient conditions.
“Our collaboration with retailers that have the same objective as Apeel to reduce food waste has also proven to impact their bottom line with consistently strong ROI,” said David Nelley, VP of Buyer Sales, Apeel.
“With more ripe, green colored limes on store shelves, retailers have realized increased sales due to more limes in shopping baskets versus waste baskets, also reducing shrink by 30% on average.”
“Our commitment has always been to bring exceptional value to our customers without sacrificing quality,” said Charlie Russell, Director of Produce and Floral at Cub.
“Since collaborating with Apeel to bring customers the best possible produce in the categories of avocados and limes so far, we not only saw shrink go down, but our sales have gone up by the same margins. This is a testament to the value provided by Apeel’s longer-lasting produce. Consumers are no longer mining through bins of limes to find that perfect green color. They know by choosing an Apeel lime, they’re choosing one with peak ripeness that will last noticeably longer on their kitchen counters at home.”
Retailers interested in reducing in-store waste and creating a better experience for their shoppers can get in touch with suppliers through Apeel’s Contact Us page.
ABOUT APEEL
Apeel is on a mission to create a more sustainable global food system by using the power of nature to enable longer-lasting produce that fights food waste from farm to kitchen. Apeel produce lasts 2x longer thanks to its plant-based protection made from materials found in the skins, peels and seeds of all fruits and vegetables. Apeel’s protective extra “peel” slows the water loss and oxidation that cause produce to go bad, and is the only proven end-toend solution for maintaining freshness. Available for organic and conventionally grown
produce, Apeel is expanding into an ever-growing number of categories and markets. Good for consumers and the planet, Apeel reduces environmental impacts and gives everyone throughout the supply chain—from growers to retailers to consumers—more time to enjoy fresh produce. Farmers can sell more of what they grow and people can consume more of what they buy, creating a healthier planet and greater abundance for all. Apeel is Food Gone Good. Apeel is a trademark/registered trademark of Apeel Technology, Inc. in the United States, the
European Union, and other jurisdictions. To learn more, visit apeel.com.
