Watsonville, CA – March 25, 2025 – California Giant Berry Farms BB #:121061, a leader in fresh berries, today shared a blueberry crop update forecasting increased volumes of organic and conventionally grown blueberries.
The promising start to the domestic blueberry season has come with early season harvests underway and a focus on delivering exceptional quality.
Conventional blueberry production is ramping up, with the Florida season commencing last week and Georgia anticipated to begin the first week of April. The Central Valley will follow suit, with harvests expected to begin in early May, ensuring a consistent supply of fresh, conventional blueberries.
On the organic front, Oxnard is currently experiencing peak production, yielding high-quality fruit. These supplies will be supplemented by organic harvests from the Central Valley, beginning in early April.
“At California Giant, we’re not just harvesting blueberries; we’re cultivating an exceptional berry experience,” shared Tim Youmans, Vice President of Sales. “This dedication to superior quality translates directly to increased sell-ability. Consumers are consistently drawn to the vibrant color, firm texture, and sweet, juicy flavor of our berries, creating repeat purchases and driving category growth.”
California Giant is also excited to highlight the availability of its premium GIANT Blueberries. These large (20mm+) and exceptionally flavorful berries are now available in a vibrant new label design, selected by California Giant’s consumer audience.
The GIANT Blueberries, renowned for their impressive size and superior flavor, undergo rigorous sorting on a state-of-the-art Unitec sorting line at the company’s Santa Maria packing facility. This process ensures that only the highest-quality berries, selected for color, firmness, size, and other quality indicators, are packaged into each clamshell.
California Giant continues to deliver on its mission to provide the best berry experience by offering a year-round supply of fresh berries that represent the highest standards for quality and consistency.
ABOUT CALIFORNIA GIANT BERRY FARMS
At California Giant Berry Farms, the difference is Giant. As the most resilient berry company in the world, California Giant strives to deliver premium berries while nourishing its communities. California Giant’s year-round supply of strawberries, blueberries, raspberries, and blackberries set the standard for quality and consistency and provides retailers, foodservice, and consumers with the best berry experience. Over four decades, California Giant has evolved into a global family united by a passion for delivering excellence. Quality, consistency and community inspire the mission and values that sustain the California Giant enterprise.
MEDIA CONTACT:
Kelley Sablan
kking@calgiant.com
(831)744-6634
