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Tomato prices rising as demand outpaces supply

roma tomatoes stock

Markon Cooperative BB #:123315 released this tomato crop update March 21, 2025:

Tomato supplies are tightening due to increased demand and older winter fields finishing in Sinaloa, Mexico; markets are rising. Markon First Crop (MFC) Tomatoes are available.

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Round

  • Florida volumes are light but expected to increase going into April; quality is good
  • Mexico has moderate volume due to transitions from winter to spring crops in Sinaloa
  • Quality is mixed, but is better out of newer fields
  • Water restrictions in Sinaloa are expected to lessen April production
  • Expect higher prices over the next two weeks

Roma

  • East Coast supplies are fair with volume expected to increase in April
  • Volume is moderate in Mexico as spring transitions are underway in Sinaloa
  • New crop will bring additional extra-large size availability
  • Reduced water allocation will reduce overall supply in April
  • Expect higher markets over the next two weeks

Grape & Cherry Varieties

  • Florida supplies are light but expected to increase in early April
  • West Mexico supply is steady; recent cooler weather has slowed production
  • Central Mexico has light supply; expect increased production in late April when new crops start
  • Expect slightly higher prices over the next two weeks
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Please contact your Markon Account Manager for more information.

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