March 18, 2025 BOSTON–(BUSINESS WIRE)–FarmboxRx, the leading food as engagement company that pioneered fresh fruits and vegetables as a covered health intervention, today announced the launch of Drivers Health (DH), a comprehensive social needs solutions platform designed to address healthcare members’ continuum of social needs.
Drivers Health focuses on a tailored, omnichannel experience that empowers members to better engage with their covered benefits and maintain their overall well-being while passing critical data insights back to health plan partners.
Recent data from McKinsey reveals that 45 percent of health insurance members struggle with at least one unmet social need and most have more than one. By addressing social determinants of health (SDOH), FarmboxRx’s platform promotes strategic utilization across critical Non Primarily Health Related (NPHR) need areas, including food, pest control, transportation, mail-order pharmacy, housing, and utilities.
Drivers Health aims to deliver equitable and individualized member experiences through tailored home deliveries and customized two-way communication that facilitates data collection to inform health plans and improve health outcomes across historically hard-to-reach populations.
“I’ve struggled to balance basic needs like rent, food and diapers while living on Medicaid as a single mother. That experience inspired me to build solutions that break down these barriers for others,” said Ashley Tyrner-Dolce, Founder & CEO of FarmboxRx.
“Healthcare isn’t just about doctor’s visits, and access to healthy food and nutrition isn’t enough on its own. Food has always been, and remains to be, at the core of our mission but from my own experience, I knew it wasn’t the whole picture. We have used food as the front door to engage with these often overlooked populations. Now, with Drivers Health, we’re not only engaging, we’re filling other unmet needs, collecting critical insights, and ultimately empowering members to take control of their own well-being.”
Drivers Health tackles SDOH and other health-related needs via in-home delivery of essential items and resources and facilitating strategic utilization of SDOH related benefits, and improving benefit education and health literacy in the member’s preferred language. Drivers Health enhances member engagement with an initial Call to Action (CTA) and requires ongoing program participation that garners valuable insights, facilitating data collection to inform health plans and improve population health outcomes:
- FarmboxRx programs are proven in market to engage members in health-related activities at a 53 percent rate higher than digital-first solutions.
- Members with multiple unmet social needs miss annual wellness visits (AWV) at a 31 percent higher rate than those with none. FarmboxRx has been proven in market to increase the rate of members completing an AWV by 38 percent.
- For CMS beneficiaries, food insecurity is the primary concern of members. FarmboxRx has a 99 percent successful delivery rate for food deliveries with health education materials included nationwide.
- Poverty lowers medication adherence rates by as much as 9.4 percent. FarmboxRx member engagement strategies increased mail order pharmacy enrollment 6.5 percent.
As the first-of-its-kind nutrition and engagement solution, FarmboxRx works with partners to boost communication between health plans and members as well as improve health outcomes and health literacy through its innovative food delivery programs. Each box is delivered directly to the doors of individuals in need and includes literature tailored to the specific health needs of the health plan member. To date, FarmboxRx has shipped millions of pounds of food to members in all 50 states, in partnership with over 90 health plans.
To learn more about Drivers Health and FarmboxRx, visit https://farmboxrx.com/drivershealth/
About FarmboxRx
FarmboxRx is a leading member engagement platform that partners with Healthcare Organizations to improve Member health outcomes via customizable nutrition solutions and health literacy. Since 2014, FarmboxRx has been providing meaningful, scalable, and medically appropriate support to promote health equity and inspire self-efficacy for individuals to attain the highest level of health.
Contacts
Media Contacts:
SolComms
farmboxrx@solcomms.co
