BAKERSFIELD, Calif. (March 19, 2025) – Bako Sweet, BB #:207680 known for their premium sweet potatoes and eye-catching, themed merchandising, is once again helping retailers elevate their produce displays to increase sales this Easter.
The brand is poised to help make this year a record-breaker, offering convenience, trending flavor, and variety to shoppers nationwide.
“Retailers should be looking to create vibrant, impactful displays, and our color-drenched bags of sweet potatoes are the perfect way to draw customers in this Easter season,” said Susan Noritake, Vice President of Sales and Marketing at Bako Sweet. “The data shows that our bright and playful displays make a huge impact on sales with retailers historically experiencing a 240% sales increase when using our display bins in stores.”
To further maximize sales, Bako recommends placing complementary items next to sweet potato displays. Popular Easter dishes like traditional sweet potato casserole, roasted sweet potatoes, and sweet potato pie can be enhanced by showcasing ingredients such as compound butters, seasoned nuts, herbs, premium cheeses, and baking ingredients nearby.
Additionally, Bako Sweet offers recipe content to their partners and suggests placing recipe cards or QR codes nearby displays that will inspire new and exciting renditions of classics, such as Sweet Potato Gratin, Sourdough Sweet Potato Biscuits, or Vegan Easter Egg Brownies.This approach not only inspires creative meal ideas but also encourages shoppers to purchase everything they need in one convenient location.
“Easter is one of the top sweet potato buying periods and with additional inspiration retailers can send this sales period into overdrive” adds Noritake. “Especially with egg shortage this year there’s the opportunity to be playful with decor, like putting our colorful array of sweet potato varieties in Easter baskets or sharing egg free treat alternatives like our Vegan Easter Egg Brownies.”
Bako recommends that retailers place orders for their Easter merchandising displays as soon as possible and begin showcasing Easter-themed items by mid-March to take advantage of early shopper decisions in the lead-up to the holiday.
For more information about Bako Sweet, visit bakosweet.com or contact the sales team at sales@countrysweetproduce.com or 661-858-1075 to place an order in time for the Easter rush.
About Bako Sweet
For more than 80 years Country Sweet Produce, grower-packer-shipper of consumer brand Bako Sweet, has been growing sweet potatoes in the country’s richest soil in the southern San Joaquin Valley of California, also known as “California’s Sweet Spot.” This land produces some of the best-tasting sweet potatoes on the market. Over the years, Bako Sweet has perfected the growing and harvesting process to ensure the highest quality and consistently-sized sweet potatoes. Today, Bako Sweet focuses on providing the largest variety of value-added, conveniently packaged sweet potatoes, as well as bulk sweet potatoes and specialty offerings. For more information about Bako Sweet, visit bakosweet.com.
Media Contact:
Beth Keeton
(972) 754-7889
