Miami, FL- WP Produce BB #:143203—a Miami-based and family-owned grower, packer, and shipper of Desbry brand tropical fruits and roots—expands its diverse line of fresh produce to the frozen category and snack category with Frozen Hawaiian Plantains and Malanga, Yuca, and Plantain Chips.
Adding to WP Produce’s offering of tropical and exotic fruits and roots is Hawaiian plantains, frozen at peak ripeness, with added convenience for wholesale, foodservice, and retail shoppers. Further diversifying WP’s portfolio is the new line of flavored veggie root chips.
“Produce plays an integral part in fresh and nutritious food consumption patterns and while we are always bringing forth produce variety, like our fresh Hawaiian plantains, now we are also making it more convenient,” states Christopher Gonzalez, VP of Sales, WP Produce.
“Our new Desbry Frozen Hawaiian Plantains and Desbry Malanga, Yuca, and Plantain Chips offer premium, restaurant quality options, diverse flavors, and simple ingredients. Layering trends with our robust produce inventory, we are innovating how our tropical and exotic produce varieties are consumed.”
“We are delivering on the convenience and perishability factor among wholesale and retail consumers seeking health-conscious frozen foods, and snacks that are gluten-free and non-GMO,” adds Desiree Pardo Morales, VP of WP Produce and founder of direct-to-consumer sister company Tropical Fruit Box.
“The root chip segment is expected to grow to $10.8 billion by 2030. While there are different root vegetables that can be made into chips, ours guarantee crunchy goodness with less ingredients.” WP Produce’s root veggie chips are available with preferred custom sizing. Learn more about the tropical and exotic snack experience at wpproduce.com/chips.
Desbry Frozen Hawaiian Plantains, a plumper variation of plantain or Hua Moa, are crafted with just three natural ingredients and available in 2-pound bags or custom sizing. Adds Pardo Morales, “Frozen lasts longer, is budget friendly, and has all the nutritional value of fresh. With the growth of the U.S. frozen food market, consumers are increasingly looking for clean, plant-based frozen foods prompting innovation for healthier alternatives.
A major distributor of tropical fruits and roots throughout the United States, WP Produce offers comprehensive merchandising methodology with efficient supply chain sourcing from Florida, the Dominican Republic, Central and South America. This ensures an abundant supply year-round, including its core Desbry Tropical Avocado, which is larger in size and slower to oxidize, and now the introduction of frozen and snack chips.
WP Produce founder, Willy Pardo, started the company in 1984 selling exotic and tropical produce to neighbors who could not easily find fruits and roots at their local grocery stores. Today, WP Produce is a full-line purveyor of tropical and exotic items and continues to be family owned and operated with Willy Pardo’s daughter, Desiree Pardo Morales, and his nephew, Christopher Gonzalez, focused on expansion of Desbry branded produce.
About WP Produce and Desbry– WP Produce is a Miami-based, family-owned, and operated grower, packer, and shipper of Desbry fresh and frozen tropical produce and snack chips, for the U.S. grocery retail and foodservice industry nationwide for over 40 years. For more information visit wpproduce.com and follow on Instagram @desbryproduce. To place an order, call (305) 326-8333.
Media Contact: Yvonne Lorie, Re-Fresh PR, 305-546-3688 / yvonne.lorie@re-freshpr.com
