Kenosha, WI — February 3, 2025 — Heartland Produce BB #:133466, a trusted leader in delivering fresh and quality produce throughout the Midwest, is proud to announce that Greg Samels will join the company as Vice President of Sales, effective February 3, 2025.
In this role, Greg will oversee strategic sales initiatives, strengthen client relationships, and drive growth across Heartland’s expanding markets.
Greg brings over 20 years of experience in sales leadership within the produce industry. His career began in 2005 as an integral member of the start-up team for W. Newell & Company in Champaign, IL.
Greg then went on to manage a 14-state territory with Del Monte Fresh Produce, where he successfully grew sales during his 13-year tenure. Greg attributes his success at Del Monte to his expertise in developing strategic partnerships with major retailers.
Other highlights of Greg’s career include the establishment of Carbamericas’ first berry program Most recently, Greg served as Senior Director of Sales at Kapi Kapi Growers, where he successfully led a territory expansion in the Southwest.
“We are excited to welcome Greg Samels to the Heartland Produce team,” said Ryan Dietz, President of Heartland Produce. “Greg’s extensive experience, passion for excellence, and proven track record of growth align perfectly with our mission to provide the highest quality produce and service to our partners.”
Greg shared his enthusiasm about joining Heartland Produce, saying, “I am thrilled to join a company with such a strong reputation for quality and innovation. I look forward to contributing to the company’s continued growth and working with the talented team at Heartland Produce to exceed customer expectations.”
Greg will join the executive leadership team, alongside William Dietz Jr. (CEO), Ryan Dietz (President), Nico Berlen (VP of Procurement) and Russell Cartwright (VP of Operations), to drive exceptional results for produce buyers across the Midwest.
Heartland Produce is confident that Greg’s expertise and leadership will play a vital role in driving success for its customers, while upholding its core values of excellence, selfless service, and consistent quality.
To learn more about Heartland Produce, visit www.heartlandproduce.com.
