LOS ANGELES, CA, January 24, 2025 –- Pacific Trellis Fruit BB #:164166, a leading importer, grower, and marketer of premium fresh fruit, is pleased to announce the addition of Shelby Obert as its new Marketing Manager. Shelby brings a wealth of experience and expertise to the role, having spent the past five years in the fresh produce industry. Most recently, she served as Senior Marketing Manager at a prominent fresh produce consulting agency, where she led impactful brand campaigns and managed direct customer and consumer strategies for clients throughout the produce value chain.
“We are thrilled to welcome Shelby to the Pacific Trellis Fruit team,” said Howard Nager, Director of Marketing and Business Development at Pacific Trellis Fruit. “Her proven track record in the fresh produce industry, combined with her strategic marketing vision and passion for the sector, make her an invaluable asset as we continue to grow and strengthen our Dulcinea® brand.”
In her new role, Shelby will be responsible for the development and execution of marketing initiatives aimed at enhancing Dulcinea’s brand presence and supporting our growers, customers, and consumer initiatives. Her extensive experience in the fresh produce industry equips her to drive innovation and elevate the company’s marketing efforts to new heights.
“I am excited to join the Pacific Trellis Fruit team and contribute to its legacy of delivering high-quality fruit and memorable experiences to consumers,” said Obert. “I look forward to collaborating with the team to create impactful marketing strategies that resonate and highlight the exceptional value of our products.”
About Pacific Trellis Fruit
Pacific Trellis Fruit® is one of North America’s top year-round importers, growers, and marketers of premium fresh fruit, including melons, grapes, stonefruit, cherries and citrus. In 2014, Dulcinea® was acquired by Pacific Trellis Fruit and became their consumer-facing brand. Dulcinea is the pioneer of the PureHeart® personal seedless watermelon, the Tuscan-Style® cantaloupe and SunnyGold® yellow mini seedless watermelon. Pacific Trellis Fruit’s corporate headquarters is in Los Angeles, CA, with sales offices in Fresno, CA, and Philadelphia, PA.
