Markon Cooperative BB #:123315 released this strawberry crop update January 6, 2025:
Strawberry supply exceeds demand; falling prices are forecast through next week.
Santa Maria, California
- Growers will start harvesting the winter crop next week
- Size currently ranges from medium (20 to 24 berries per 1-pound clamshell)
- Quality is fair; color and appearance have improved
- Expect markets to remain low for another week
Oxnard, California
- MFC Strawberries are sporadic; packer label will be shipped as necessary
- Volume is decreasing
- Size currently ranges from medium to large (21 to 24 berries per 1-pound clamshell)
- Quality is good; color is deep red and flavor is sweet
- Prices will remain soft
Mexico (into South Texas)
- Volume has increased
- Size currently ranges from medium to large (18 to 24 berries per 1-pound clamshell)
- Quality is good; some white shoulders have been reported
- Expect increasing yields (crossing into San Juan, Texas)
- Markets will remain low for the next seven days
Florida
- Growers are shipping berries in a limited manner
- Cooler weather is forecast for next week
- Expect to see smaller fruit with some green tips due to low temperatures
- Quality will slowly improve week after week
- Prices will inch up
Please contact your Markon Account Manager for more information.
