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Hass Avocado Board names 2025 executive committee

Haas Avocado Board Logo

MISSION VIEJO, Calif. (December 2024) – The Hass Avocado Board (HAB) has announced its newly elected executive committee board members for the 2025 board year.

As of December 4, 2024, the following individuals are officially seated as HAB executive committee members:

  • Producer, Bob Schaar as Chairperson
  • Importer, Gwen Jackimek as Vice Chairperson
  • Importer, Debbie Willmann as Treasurer
  • Producer, Jeff Dickinson as Secretary


“Collectively, this executive committee has over 121 years of experience working in the avocado industry,” commented Bob Schaar, the new Chairperson. “We’re thrilled and grateful for the chance to lead discussions and make key decisions that will support the entire industry in addressing both challenges and opportunities more effectively.”

HAB also acknowledges Mark Vawter, Aaron Acosta, Chris Henry, and Byron Talley for their dedication and service as they exit the Board.

“The Executive Committee plays a significant role in helping HAB successfully advance its mission,” said Emiliano Escobedo, Executive Director of the Hass Avocado Board. “Our heartfelt gratitude to each outgoing committee member for their leadership and commitment. Their efforts have not only strengthened our organization but have also set a strong foundation for the future. We appreciate the thoughtful guidance they provided and the passion they brought to their service on the board.”

The Board meets quarterly to discuss and set business goals consistent with the mission and vision of HAB. Uniquely, board meetings have international representation from importer groups to promote problem-solving, data sharing and collaboration on key topics, including volume trends, marketing programs and sustainability practices. As the only independent avocado organization, the industry can count on HAB to be a catalyst for action and to equip the entire industry for success.

To learn more about HAB and its impact on the avocado industry visit: HassAvocadoBoard.com.

About the Hass Avocado Board
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit. HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing, and distributing investments to maintain and expand demand for avocados in the United States. HAB provides the industry with consolidated supply and market data, conducts and compiles research on nutrition and sustainability, educates health professionals, and brings people together from all corners of the industry to collectively work toward growth that benefits everyone for now and generations to come. HAB also enables programs run by California and importer associations that benefit specific countries of origin.

MEDIA CONTACT
Amanda Izquierdo
amanda@hassavocadoboard.com
949-426-0079

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