Oviedo, Fla. (December 9, 2024) – For the nineth year in a row, Duda Farm Fresh Foods BB #:189666 announces the return of its largest annual promotion, ‘Dip It 2 Win It’.
Currently running through February 7th, the sweepstakes will highlight healthy gameday snacking designed to drive celery sales during peak football season while offering Dandy celery consumers a chance to win $1,000 grand prize along with weekly winnings.
“We’ve continued to see an increase in engagement from our fan base with the snacking content we share in addition to offering a larger grand prize sum, which we have done the past two years,” said Nichole Towell, senior director of marketing and innovation at Duda Farm Fresh Foods. “Since we launched the ‘Dip It 2 Win It’ sweepstakes back in 2016, we’ve implemented different strategies from prize variations to content to encourage more consumption of celery leading up to the big game in February.”
In addition to elevating football watch parties and encouraging consumers to enter the promotion, Duda Farm Fresh Foods is driving demand for Dandy-branded celery through a 360-marketing campaign, including targeted email marketing, influencer support, public relations efforts, and social media content with advertisements targeted to celery lovers.
“The big game is considered the second largest food holiday among consumers, with Thanksgiving being the first. So this time of year, it is crucial for retailers to have the right product on their shelves, which includes celery!” added Towell.
Last year, Duda Farm Fresh Foods announced the launch of its new celery dippers, which is one of many products that will complete the Dandy Snacking In A Snap!™ line. The dippers were created to meet shoppers’ demand for pre-cut and pre-washed, petite two-inch celery sticks for more convenient snacking.
For gameday entertaining inspiration or to learn more about the Dip It 2 Win It Sweepstakes, visit www.DipIt2WinIt.com, and follow Dandy Fresh Produce social media platforms for daily recipe and celery usage inspiration at Facebook, Twitter, and Instagram.
About Duda Farm Fresh Foods
For nearly 100 years, Duda Farm Fresh Foods has been a leading grower, shipper, processor and marketer of fresh vegetables and citrus, and now, extends the Duda family’s legacy, delivering their farm-fresh products under the Dandy® brand to North America’s restaurants and grocery stores. Known for their superior celery, the company has evolved their product assortment over the years to accommodate trends in health and wellness and to provide consumers value-added solutions that meet the needs for fresh and convenient meal and snack solutions. With primary locations in Florida, California, Arizona, Georgia and Michigan, Dandy® is committed to innovation and sustainability in every area of their business and remains focused on growing a healthy future for generations to come. For more information, please visit www.dudafresh.com.
