TORONTO–(BUSINESS WIRE)–Flashfood, the marketplace for affordable groceries, today announced the appointment of Chris Taylor as Chief Financial Officer. Taylor is a strategic hire for the company’s next phase of growth with diverse financial leadership experience that will help bring Flashfood to financial maturity. Joining from shopping app ShopThing, where he was the VP of Finance & Operations, Taylor brings a broad skill set – with talent in revenue-building and experience in consumer-centric and logistics-focused industries – to his new role as CFO of Flashfood.
“As our new CFO, Chris completes our leadership team refresh,” said Nicholas Bertram, CEO of Flashfood. “He’s the right hire for us, bringing a unique mix of deep financial experience and leadership in food operations and technology. Most importantly, he has already led companies in the growth stage Flashfood is now entering. Chris has a passion to build teams and brings a stakeholder success mindset, which I see crucial in achieving our mission to transform the food system.”
Prior to ShopThing, Taylor served as Head of Operations at GoBolt, a technology-driven warehousing, fulfillment, and last-mile delivery services provider. He also led logistics, successfully scaled operations, and secured significant investments for meal kit service GoodFood. Taylor also served on the pre-launch team at Aryeh Capital Management, a global credit and equity hedge fund. He holds an MBA from INSEAD and a Bachelor of Arts in Economics from Queen’s University.
“Over the past decade, I’ve helped food and e-commerce companies navigate challenging markets and optimize their platforms,” said Taylor. “It’s an exciting time to join Flashfood, which is addressing two crucial needs for consumers: sustainability and affordability. I’m eager to contribute to Flashfood’s growth and help reshape the way people buy groceries.”
About Flashfood
Flashfood is on a mission to feed families, not landfills. The app marketplace connects shoppers with fresh produce, meat and other groceries at up to 50% off. By partnering with retailers across North America, Flashfood offers shoppers nutritious staples at affordable prices, and reduces the amount of food going to landfills. Flashfood is a remote-first B Corp Certified company currently partnered with more than 2,000 stores across 20 store banners, 21 states in the US and 10 provinces in Canada. For more information, please visit www.flashfood.com.
