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ProduceIQ: Southeast still coping with storm aftermath

Watermelon-identifies-as-a-lime

Despite a relatively slow hurricane season, tropical systems continue to wreak havoc. A Category 1 Hurricane-soaked Hawaii over the weekend, and the Southeastern U.S. is still coping with the aftermath of Tropical Storm Debbie.

Also, this week, the criminal world has found a headline-generating intersection with agriculture, as drug traffickers disguised methamphetamine as watermelon to smuggle it across the border. 

Over twenty inches of rain inundated parts of the Big Island. And on the East Coast, weeks after Tropical Storm Debby, growers in the Southeast are still bracing for the impact on fall crops.

Bell pepper and squash grown in North Florida and Georgia are scheduled to start in the next couple of weeks and will likely be slow to start due to heavy rain from Debby.

ProduceIQ Index:  $1.21/pound, up +1.7 percentover prior week  

Week #34, ending August 23rd

Blue Book has teamed with ProduceIQ BB #:368175 to bring the ProduceIQ Index to its readers. The index provides a produce industry price benchmark using 40 top commodities to provide data for decision making.

Drug dealers added a whole new dimension to the term “sweet stuff” when they attempted to disguise $5 million worth of meth as watermelon in a truckload seized at the U.S.-Mexican border. Over 4,600 pounds of meth were sadly wrapped up in green paper balls. Unfortunately, these tactics are not new.

Watermelon prices have been so below average the last few weeks that suppliers might wish they could take a page out of the cartel’s playbook and disguise their fruit as something demanding more value, like limes.

Watermelon prices are modest, giving buyers an opportunity.

Watermelon-graph-august26-2024

Lime prices falter slightly week over week. However, short-term forecasts for markets still lean towards tight supply and high prices. Short shelf life, yellowing, and other quality issues keep supply slim and prices high. Keeping in line with seasonal trends, elevated markets are forecasted through mid-September.

Lime prices spike during a transition that usually lasts a few weeks.

Lime-graph-august26-2024

Round tomato supplies are making a comeback. Tomato prices are down -19 percent over the previous week and may fall further thanks to a surge in supply from new growing regions in Mexico, California, and Tennessee.

Green onion buyers are having a rough week. Maybe not as rough as the Boeing astronauts who learned they’d be stranded in space until 2025, but pretty close.

Week #34 green onion prices are at a ten-year high. Predictably, USDA volume is at a ten-year low by a significant margin (excluding outlier year 2020). Prolonged heat in Mexico is crushing yields and has exposed supply to volatility. Expect high prices over the next four weeks as inclement weather compounds the effects of seasonal volatility.

Green onion prices skyrocket in the same fashion as in 2022 & 2023.

Green-onion-graph-august26-2024

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ProduceIQ is an online toolset designed to improve the produce trading process for buyers and suppliers. We save you time, expand your opportunities, and provide valuable information to increase your profits.

ProduceIQ Index

The ProduceIQ Index is the fresh produce industry’s only shipping point price index. It represents the industry-wide price per pound at the location of packing for domestic produce and at the port of U.S. entry for imported produce. 

ProduceIQ uses 40 top commodities to represent the industry. The Index weights each commodity dynamically, by season, as a function of the weekly 5-year rolling average Sales. Sales are calculated using the USDA’s Agricultural Marketing Service for movement and price data. The Index serves as a fair benchmark for industry price performance.

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Mark Campbell is an industry veteran with over 20 years of produce experience. After earning his MBA from Columbia Business School, he spent seven years as CFO for J&J Family of Farms. He later served as CFO advisor to several produce growers, shippers, and distributors. In this role, Mark saw the impediments that prevent produce growers and buyers from trading with greater access and efficiency. This led him to cofound ProduceIQ.