(Tucson, AZ) – The Fresh Produce Association of the Americas (FPAA) BB #:144354 is excited to provide a glance into the upcoming Southwest International Produce Expo (SWIPE), set to take place November 7-9, 2024, at the JW Marriott Starr Pass Resort & Spa in Tucson, AZ.
As SWIPE draws closer, anticipation is building, and the response from the industry has been nothing short of remarkable.
“We are seeing SWIPE booths selling rapidly, and we encourage companies to sign up quickly if they want to secure a spot before the event sells out,” says Lance Jungmeyer, FPAA president. “The demand for booth space shows the growing importance of this event within the produce industry. Exhibitors are drawn to the fantastic ratio of buyers to exhibitors, helping people have one-on-one with their customers and potential customers.”
In its second year, SWIPE is planning for over 60 top retailers and food service buyers, including industry partners such as Sysco, Sobey’s, Walmart, Markon, Grocery Outlet, Pro*Act, Rancho Market, Charlie’s Produce, and Associated Wholesale Grocers.
Last year’s expo had almost as many buyers in attendance as there were exhibitors. This impressive lineup of buyers ensures that SWIPE will once again offer exhibitors a one-of-a-kind opportunity for interaction and business development.
Sponsorship excitement has also been a sign that the event is becoming an important regional produce show. “We are excited to work with our sponsors to come up with impactful ways for them to have their companies recognized during SWIPE,” says Jungmeyer.
“By organizing fun events attendees want to sponsor like our Bourbon, Beer and BBQ event, creating meaningful education sessions that people want to attend, and having a fantastic golf tournament we are hosting with our friends at the Fresh Produce & Floral Council, people feel their sponsorships really pay off.”
The FPAA acknowledges that one of the best attributes of SWIPE is something they cannot take credit for. SWIPE 2024 attendees can look forward to some spectacular weather with temperatures in the 70’s in always sunny Tucson, Arizona.
The 55th Annual Desert Golf Classic tournament is poised to be one of the best combinations of business and fun, and the Fresh Produce & Floral Council (FPFC), FPAA partnership on the tournament plays a big part in that.
“We’re expecting spots to fill up faster than ever before,” adds Jungmeyer. “If you’re planning to join us on the course, we highly recommend registering as soon as possible because Starr Pass is a great course, and this tournament will sell out.”
The tournament is currently open to FPAA and FPFC members. Starting September 1st, registration for golf will open to the public.
With booths selling quickly, top retailers confirmed, and sponsors driving new opportunities, SWIPE 2024 is shaping up to be a must-attend event for the industry. Anyone on the fence about attending is encouraged to sign up soon as General Registration and All-Access Pass prices will increase on September 1.
For more information about SWIPE 2024, to reserve a booth, to register, or to explore sponsorship opportunities, visit www.swipeexpo.com.
About the Fresh Produce Association of Americas:
Founded in 1944 in Nogales, Arizona, the Fresh Produce Association of the Americas has grown to become one of the most influential agricultural groups in the United States. Today, the FPAA provides a powerful voice for improvement and sustainability by serving the needs of more than 100 North American companies involved in marketing, importing, and distributing fresh produce.
For additional information and updates, follow the FPAA on social media:
Facebook – https://www.facebook.com/FreshProduceAA/
Instagram – https://www.instagram.com/freshproduce.aa/
Twitter – https://twitter.com/FreshProduceAA
LinkedIn – https://www.linkedin.com/company/freshproduce-aa/
Contact: Lance Jungmeyer (lance@freshfrommexico.com) or Allison Moore (amoore@freshfrommexico.com)
