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Homegrown Organic Farms introduces ‘Little Pranksters’ snackable kiwi berries

Little Pranksters

Porterville, CA, (August 12, 2024) — Homegrown Organic Farms BB #:161459 is proud to unveil its latest branding venture with the launch of “Little Pranksters” kiwi berries.

These miniature marvels are not your average kiwi; they’re small, bold, and bursting with flavor, ready to revolutionize your snacking experience.

Unlike traditional kiwifruit, Little Pranksters kiwi berries feature a fuzz-free exterior and petite size that defies norms while enhancing their snackability.

“Little Pranksters are sure to attract attention on grocery store shelves,” shares Stephen Paul, Deciduous Category Director for Homegrown Organic Farms. “Visually unique and irresistibly tasty, Little Pranksters are the ideal choice for health-conscious snackers and fearless foodies alike.”

These kiwi berries have a playful twist—they love to prank! Eating them before they’re ripe is like falling for a lousy prank, as the taste won’t be sweet at all. The bold packaging designs include warnings for consumers, urging them not to get pranked.

“It’s important to wait until they’re soft and ripe,” says Marketing Manager Elise Smith. “Trust us, the flavor experience is worth the wait. The softer the berry, the sweeter the taste”.

Don’t be fooled by their size. These small but mighty kiwi berries are a nutritional powerhouse. They are a great source of vitamin C, rich in fiber, and packed with essential nutrients like magnesium, potassium, and vitamin E. With more antioxidants than traditional kiwis, Little Pranksters are a delicious way to support a healthy immune system, improve digestion, and eliminate toxins.

Little Pranksters have a short but sweet season. They are available from September to November from the Willamette Valley in Oregon, a region known for its agricultural diversity and ideal climate. Consumers are encouraged to seize the opportunity to indulge in this delightful treat during its limited availability.

Homegrown Organic Farms CEO Scott Mabs details, “Our teams have put an extraordinary amount of effort behind the scenes for this project. From our creative teams to logistics and operations, everyone has played a crucial role in bringing this vision to life. We are excited to introduce the brand this season and showcase the results of our collective hard work”.

Little Pranksters are available in 4.4oz, 6oz, and 16oz clamshell options, loading from their Sheridan, OR, or Kingsburg, CA facilities. For more information or to inquire about pre-book opportunities, please contact the Homegrown Organic Farms sales team by email at info@hgofarms.com or by phone at (559) 306-1770.

ABOUT HOMEGROWN ORGANIC FARMS — Homegrown Organic Farms was founded in 1998 by family farmers and is headquartered in the heart of California’s San Joaquin Valley. As a member of the Agrivision employee-owned family of companies, the fresh produce marketing company has deep roots in sustainable farming and responsible people practices, continuing a 25-year legacy in the organic produce industry. The company represents over 100 growers and more than 10,000 acres of organic and conventional fresh produce. To learn more, visit hgofarms.com.

CONTACT:
Elise Smith, Marketing Manager
559-306-1777
marketing@hgofarms.com

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