August 7, 2024 — It all began in 1984 for this Los Angeles-based firm. Founder Ward Fredericks had a vision for a recruiting firm that was a cut above the rest. With a focus on integrity and white glove service levels, he started MIXTEC Group BB #:152072.
It wasn’t until 1998 when Chris Nelson joined the MIXTEC team that the company shifted its recruiting focus to fresh produce. Chris’ vision to guide the company toward the relationship-driven agriculture industry proved to be fruitful for the firm and MIXTEC quickly established itself as a trusted partner to key players in the fresh produce sector.
Today, MIXTEC Group’s senior leadership team consists of seasoned professionals including Jerry Butt, CEO, Kristen Reid, Executive Vice President, and Emily Fragoso, Vice President – each actively contributing to the betterment of the future of the agriculture industry.
The MIXTEC leadership team’s exceptional contributions have been recognized through prestigious accolades further solidifying MIXTEC’s reputation as a leading force in the agribusiness executive recruitment landscape.
In reflecting on his 25 years with the company, CEO, Jerry Butt said, “Fresh produce stands out due to its exceptional people. For 25 years, I’ve worked with entrepreneurial, insightful owners, boards, and CEOs who embody dedication and success. Our role is to highlight their stories and connect them with truly extraordinary executives. Collaborating with these dynamic individuals to refine business strategies and enhance this great industry is, without a doubt, the most rewarding part of my business life.”
MIXTEC Group’s extensive expertise successfully connects senior management with growers, shippers, processors, distributors, associations, commissions, and other ag-related organizations. They pride themselves on the time taken at the beginning of each project to thoroughly understand their clients’ culture, current needs, and vision for the future.
Kristen Reid, Executive Vice President, commented, “I love what I do and the people I do it with. I serve an industry full of passionate people doing great things for the world. I cannot think of a career more gratifying than the one I have. To be able to connect the right people with the right companies and see the incredible things they achieve together is inspiring. I am so fortunate to play a part in the evolution and advancement of this truly special industry.”
However, the passion for the work comes from much more than a job well done on each project. The company is deeply passionate about the produce industry, understanding its vital role in nourishing communities and improving global health through the increased consumption of fruits and vegetables.
While the group operates with a quiet, unassuming tone, senior leadership can all be seen in volunteer roles with major industry associations. The cumulative impact of its work speaks volumes about its commitment to elevating the produce sector and making the world a healthier, more vibrant place for all.
Vice President, Emily Fragoso, says of her eleven-year tenure, “It’s truly a privilege to partner with businesses in every stage of transformation and growth. Connecting talented executives with visionary organizations isn’t just about filling positions; it’s about forging relationships that have the potential to elevate people, companies, and the industry. Witnessing the ripple effect – from empowered leaders to thriving teams and an industry evolving – is nothing short of amazing. Here’s to four decades of impactful connections, and to many more years of shaping the future together.”
Attend the Global Produce & Floral Show (IFPA) in Atlanta, Georgia, this October and visit MIXTEC Group at booth C2005.
About MIXTEC Group
MIXTEC Group is a prominent executive search and recruitment firm in the agribusiness industry located in Los Angeles, California. As a strategic partner, MIXTEC Group strives to become a true extension of each client’s long-term success. Learn more at www.mixtec.net
