JERSEY CITY, NEW JERSEY – July 17, 2024 – Today, vertical farming leader Oishii announced they are bringing their coveted Omakase and Koyo berries to local farmers markets across the Mid-Atlantic region this summer.
From July 21 through September 1, strawberry lovers will be able to celebrate the peak of summer with the refreshing tastes of The Omakase Berry – known for its delicate sweetness, aroma, and creamy texture – and The Koyo Berry – known for its rich red hue, bursting sweetness, and balanced acidity.
“Oishii’s mission has always been to grow delicious produce that’s better for people and the planet. We’re honored to be a part of these vibrant local food communities and are excited that this summer they’ll see us pop up in a new setting,” said Rita Hudetz, Chief Commercial Officer of Oishii.“Oishii may be the future of farming, but we are still a farm. Our robots, bees and farmers work together to grow pesticide-free, non-GMO, perfectly ripe berries that are in season all year round.”
Grown in Oishii’s state-of-the-art indoor vertical farms, Oishii’s produce is grown pesticide-free, bears the non-GMO Project Verified seal, are always in season, and always delicious. A tray of Omakase berries sells for $11.99 and a tray of Koyo berries sells for $9.99.
Oishii’s strawberries will be available for purchase at the following farmers’ market locations:
- July 21: Summit Summer Farmers’ Market (22 Deforest Ave, Summit, NJ 07901)
- July 23: Copley Square Farmers Market (227-230 Dartmouth St, Boston, MA 02116)
- July 27: The Montclair Farmers Market (86 Walnut St, Montclair, NJ 07042)
- July 29: Jersey City Market (Grove St, Jersey City, NJ 07302)
- August 2: Borough of Seaside Park Farmers Market (101 J St, Seaside Park, NJ 08752)
- August 7: Capital Harvest on the Plaza (1300 Pennsylvania Avenue NW, Washington, DC 20004)
- August 9: East Hampton Farmers’ Market (71 Newtown Ln, East Hampton, NY 11937)
- August 15: Jersey City Market (Grove St, Jersey City, NJ 07302)
- August 18: Summit Summer Farmers’ Market (22 Deforest Ave, Summit, NJ 07901)
- August 21: White Plains Farmers Market (59 Court St, White Plains, NY 10601)
- August 23: East Hampton Farmers’ Market (71 Newtown Ln, East Hampton, NY 11937)
- August 29: Jersey City Market (Grove St, Jersey City, NJ 07302)
- September 1: Huntington Village Farmers Market (228 Main St, Huntington, NY 11743)
The summertime expansion comes off the heels of momentous growth for the company. In February 2024, Oishii closed $134 million in Series B funding, and in June 2024, Oishii opened the doors to their third and largest indoor vertical farm in Phillipsburg, New Jersey, Amatelas Farm.
The new farm, which serves as the primary production facility for Oishii’s Koyo strawberries, spans more than 237,500 square feet, runs on renewable energy, and grows more than 20 times the number of berries than earlier generation farms thanks to advanced AI and robotics.
To find an Oishii retailer near you, please visit: https://oishii.com/pages/store-locator.
About Oishii
Oishii (“delicious” in Japanese) is an innovative company transforming agriculture through vertical farming. The company is behind one of the world’s largest indoor vertical strawberry farms. Harmoniously marrying nature with technology, Oishii has recreated the elements—rain, air, heat, light, and nourishment—to grow perfect fruit all year round. Oishii’s beloved Omakase and Koyo strawberries are grown pesticide-free in the company’s vertical farms and bear the Non-GMO Project Verified seal. The brand recently added the Rubi Tomato to its lineup, prized for its juicy, sweet flavor. Oishii was recognized as one of Fast Company’s “World’s Most Innovative Companies” in 2022. For more information, visit www.oishii.com.
