BB #: 117489 Canadawide Fruit Wholesalers Inc.

IFPA CEO previews Foodservice Conference

foodservice conference building

July 8, 2024 Washington, D.C. – As the signature event for produce in the culinary arts, The Foodservice Conference promises top-notch education, the right connections, and the best expo – with products and services targeted specifically to the foodservice industry.

So says Cathy Burns, CEO of IFPA BB #:378962 , which puts on the event to bring the foodservice industry together around one of its most important components – fresh produce. The conference is July 25-26 in Monterey, CA.

BB #: 378962 International Fresh Produce Association

“This is the go-to event for foodservice operators and distributors as well as the suppliers,” she said. “It’s the only place foodservice and produce meet, and anyone who is not there will miss out on significant insights, innovations, and partnerships.”

Besides the buyers and suppliers mentioned, the conference features a strong contingent from K-12 schools.

“Nothing is more important than starting our kids off right when it comes to healthy eating,” Burns said. “The K-12 attendees are helping kids choose and enjoy fresh produce as they form healthy eating habits for life.”

Two general sessions shine the spotlight on the foodservice business environment and the role of women in the industry:
• Opportunities for Fresh Produce in Foodservice: David Henkes, senior principal and head of strategic partnerships at Technomic will lead a discussion of the latest research to determine the flow of commodities throughout all foodservice channels, shedding light on key trends, challenges, and, most importantly, potential avenues for growth and development.
• Empowering Women in Foodservice: A panel discussion on success, challenges, and innovation at the Women’s Fresh Perspectives Breakfast, will showcase the diverse experiences of women in foodservice. It will also celebrate the multigenerational legacy of women in the industry and offer insights and inspiration from trailblazing women shaping the future of foodservice. Moderated by Lauren M. Scott of IFPA and The Foundation for Fresh Produce, the panel includes: Maria DeSarbo of Carbonella & DeSarbo, Linette Dodson of the Georgia Department of Education, and Grace Goudie of Scratch Board Kitchen.

The conference also includes two series of education breakout sessions, multiple networking events, and a can’t-miss expo.

This decades-long event is where the who’s who of produce and foodservice intersect in a one-to-one buyer-seller ratio.

“This is where we come to connect, learn, and do business,” Burns said. “Culinary professionals use produce to differentiate their offerings and respond to patrons’ and consumers’ demand for plant-forward options on the plate. IFPA’s Foodservice Conference is where the people, the insights, and the inspiration connect.”

About the International Fresh Produce Association (IFPA)
The International Fresh Produce Association (IFPA) is the largest and most diverse international association serving the entire fresh produce and floral supply chain and the only to seamlessly integrate world-facing advocacy and industry-facing support. We exist to bring the industry together to create a vibrant future for all. We grow our member’s prosperity by conducting advocacy; connecting people and ideas; and offering guidance that allows us all to take action with purpose and confidence.

Contact: Ashley Sempowski, ASempowski@freshproduce.com +1 (202) 303-3406

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