(Wenatchee, WA) – June 26, 2024 – ENVY apples, one of the top premium branded apples in the U.S., is transitioning its source supply to new season fresh imports, primarily from New Zealand, over the coming weeks.
This comes on the heels of a tremendously successful holiday season with continued strong sales through spring, during which the brand experienced double-digit growth over the prior year.
The most recent U.S.-grown premium ENVY apple crop sold out in record time according to Senior Vice President of U.S. Sales & Marketing for T&G Global BB #:163999, Vince Lopes, “This has been one of our most successful seasons to date despite the significant increase of Envy volume over and above prior season. It’s testament to the excellent quality produced by a distinctly chosen group of Washington growers, and U.S. consumers seeking ENVY apples out for their highly popular balance of sweetness, texture, and aroma. Simply put one apple has it all.”
This success reinforces that ENVY apples are preferred by shoppers, especially in a year when the entire Washington apple season crop increased over 30% in total production. In a market overflowing with apples supply all the more inspiring that shoppers are choosing ENVY apples, despite the excess abundance in the marketplace.
“Our fresh harvest import crop is just starting to arrive now,” said Lopes, who oversees the ENVY apples brand in the U.S. “With an impeccable blend of sweetness, crispness, and aroma, ENVY apples are not only ideal to savor on their own, but they are also perfect for all baking applications, including delicious 4th of July apple pies. We also offer an array of fresh recipes designed with summer delights in mind on our website and other digital communications.”
Among the recommended recipes for the season are ENVY Apple Glow Up Salad, Sparkling ENVY Water, and Smoky Bourbon Grilled ENVY Apples with Brown Sugar Glaze. Because ENVY apple slices remain naturally white for longer, they are also perfect for summer charcuterie spreads and recipes like this Elegant ENVY Apple Cheese Board.
ENVY apples remain the best-selling premium apple brand for the past 52 weeks ending on May 18, 2024, according to Nielsen[1]. For more information about ENVY apples, visit LoveEnvyApples.com or reach out to our brand contact below.
1: Source: CP Conduit/Nielsen, Total U.S., Top 10 Apple Category, Latest 52 weeks ending 05.18.24.
ABOUT T&G GLOBAL: Our story began over 125 years ago as Turners and Growers, and today T&G Global helps grow healthier futures for people around the world. Located in 13 countries, our team of 2,000 people both grow and partner with over 1,200 growers to market, sell, and distribute nutritious fresh produce to customers and consumers in over 60 countries. As kaitiaki, we do this guided by kaitiakitanga. For us, this means we treat the land, people, produce, resources, and community with the greatest of respect and care, as guardians of their future. Learn more at www.tandg.global.
About ENVY: ENVY™ is a registered trademark owned by the T&G group of companies. It was developed in New Zealand and patented in 2009. ENVY™ is grown under license by T&G in selected prime apple-growing regions across the globe, including New Zealand, North America, South Africa, Australia, and Europe. ENVY™ apples have become an international success story with increasing global demand, and they’re sold and distributed in over 60 countries. ENVY™ is marketed in the U.S. by Oppy, CMI Orchards, and Rainier Fruit Co. Learn more at https://envyapple.com/us/.
For more information, contact Jon Kiley:
T&G Business Development Manager, North America
Jon.Kiley@tandg.global
831-970-4329
