RANCHO CUCAMONGA, Calif., June 20, 2024 – Evolution Fresh, a leading producer of organic, cold-pressed, premium juice products, today announced the launch of its newest platform: Real Fruit Soda.
New Evolution Fresh Real Fruit Soda is an organic, better-for-you soda without compromise. It offers the bold, sweet flavors consumers expect from soda, but with a significantly better-for-you, more “real” delivery. Each flavor comes from organic, real squeezed fruit, never from concentrate, with five all-natural flavors offered at launch: Orange Squeeze, Strawberry Vanilla, Lemon Lime, Tropical Mango, and Berry Burst.
“What sets Evolution Fresh Real Fruit Soda apart from other functional soda brands is that we use organic, real squeezed fruit, and you can see, smell, and taste the difference,” said Phil Kooy, Chief Revenue Officer of Generous Brands, parent company of Evolution Fresh. “Real Fruit Soda is a bold new innovation for Evolution Fresh and represents our ambitions as a newly formed business focused on delivering vibrant nutrition – Generous Brands. We look forward to bringing additional innovation to the market as we continue to lead in meeting evolving consumer need states and in driving growth in the premium refrigerated beverage space.”
Evolution Fresh Real Fruit Soda is a guilt-free soda option for those who crave the sweet, bold taste of traditional soda but are conscientious of artificial ingredients and high sugar content. With only 5 grams of sugar, no extra sugar added, and 45 calories or less per can, this new line of soda can support digestive and immune health with the inclusion of probiotics, prebiotic fiber, and antioxidant Vitamin C. The products are also USDA Organic, Non-GMO, Gluten Free, Vegan, and Kosher.
The 12 oz. cans of Evolution Fresh Real Fruit Soda are being sold nationally and can be found chilling in the produce department as they must be refrigerated to uphold the taste and integrity of the product. It was developed to live and win in the premium beverage space within the produce set and will drive new households into the category who are looking for a better-for-you soda alternative.
Generous Brands has a world-class chilled supply chain to deliver against this requirement, with superior reach, service and fill rates. It has a dedicated in-house sales, category management, and field sales team covering all 50 states and Canada and has decades of experience getting products to customers throughout North America. To learn more about Evolution Fresh Real Fruit Soda, please visit sodajustgotreal.com.
About Evolution Fresh
Evolution Fresh is a leading producer of organic, cold-pressed, premium juice products, and provider of
high-quality, delicious nutrition for consumers. Acquired by Bolthouse Farms in 2022 and now part of
Generous Brands, Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses
and squeezes vegetables and fruits, bottles the juice cold, and uses high pressure processing (HPP) to
help protect flavors and nutrients. Evolution Fresh offers an extensive portfolio of bottled juices,
available in the produce section of more than 24,100 grocery retail locations. To learn more about
Evolution Fresh, please visit www.evolutionfresh.com, or join us in a conversation through social media
on Instagram and TikTok.
