You know who’s getting the job done at retail – the VP or director of produce who demonstrates passion and purpose through innovative strategies to drive produce consumption. Someone who inspires others to think creatively about their approach to produce marketing. Nominate that person today for the International Fresh Produce Association’s Retail Merchant Innovation Awards.
Tough decision, right? Discover your best nominee(s) by considering:
- Produce Suppliers: What retailer is getting the job done for your products, your brand? Who’s a notch or two above your other customers?
- Solutions Providers: Which retailer is using your products or services to amp up their produce strategy to attract more shoppers and sales?
- Retailers: Is someone at the top of your produce department the one who applies innovation and creativity to inspire both staff and shoppers?
This award recognizes the “best of the best” retailers (including wholesale grocers) in five store-count categories, and winners will be recognized onstage at The Global Produce & Floral Show in Anaheim in October. One winner will be named in each of these:
1-50 stores
51-150 stores
151-250 stores
251-399 stores
400+ stores
IFPA BB #:378962 is committed to helping members excel. Not only does this award honor the retail produce marketers who are making a difference in produce consumption, it also motivates everyone else to up their game and drive our industry forward (Note: past year’s winners are not eligible for nomination again).
Who came to mind first when you thought about retail merchant innovation? How did they bring their strategies to life at retail? How did their work impact shoppers?
