GENESIS FRESH is thrilled to announce the global debut of ONIX™, an extraordinary citrus variety discovered in Seville, Spain. With its exceptional attributes and unrivaled quality, ONIX™ promises to redefine the citrus landscape worldwide. Globally managed by GENESIS FRESH, this marvel of nature combines a surprising flavor profile, vibrant color and remarkable shelf life, setting a new standard for citrus excellence.
“ONIX™ represents a breakthrough in the pigmented oranges segment, surpassing conventional varieties like Sanguinelli by 2-3 calibers” says David Alba, CEO of GENESIS FRESH. “What makes the ONIX™ orange a highly attractive fruit is the combination of an incredible external and internal coloration with a refreshing flavor and delicate aroma that evokes the traditional Sanguinelli taste.”
Endowed with extraordinary attributes, ONIX™ boasts a stunning external coloring that captivates the senses. Scientifically proven to contain high levels of anthocyanins at optimal ripeness, as confirmed by the prestigious Institute for Plant Molecular and Cellular Biology (IBMCP) in Valencia, ONIX™ showcases unparalleled external coloration and internal pigmentation, even in challenging conditions.
“While ONIX™ and Sanguinelli are comparable in organoleptic quality, ONIX™ excels by achieving optimal size and external coloring earlier, enabling earlier harvest,” explains Alba. “Moreover, ONIX™ exhibits exceptional on-tree endurance and outstanding post-harvest life, extending its sales window to approximately 4-5 months in
each hemisphere.”
Designed for global appeal, ONIX™ boasts exceptional export capabilities, making it ideal for markets across
Asia, North America, and Europe.
“Its post-harvest life, durability, fantastic coloration and firmness make it a highly attractive variety for export,” adds Alba.
Patricia Sagarminaga, Global Director Marketing & Communications at AMFRESH BB #:261216, remarks:
“The ONIX™ brand embodies innovation and quality, offering consumers a naturally branded fruit that is truly ‘out of this world, made in Spain.’ The elegant, innovational branding and positioning of ONIX™ within the citrus and fresh produce space have resonated with consumers across European markets, driving remarkable in-store sales performance as shoppers seek a sense of discovery amidst the ordinary. Furthermore, to experience the versatility of ONIX™, we invite shoppers to visit www.onixcitrus.com where AI-powered algorithms generate personalized recipes for desserts and cocktails, providing inspiration and solutions for curious shoppers.”
With a resounding entrance into major UK retailers including Tesco and M&S, as well as prominent establishments in Spain such as Eroski, and Germany’s retail giants REWE and Kaufland, ONIX™ has captured the hearts and palates of consumers across borders. Available as both a loose fruit retailing at £1 a piece or elegantly packaged in 3 or 5-piece sets, ONIX™ offers a sensory experience unlike any other. Despite its limited availability in boutique volumes this season, the response has been nothing short of phenomenal and AMFRESH has sampled ONIX™ across France, Switzerland, Poland and other markets.
For media inquiries, please contact: Patricia Sagarminaga patricia.sagarminaga@amfresh.com
About AMFRESH:
AMFRESH Group is a global fresh food company focused on spearheading varietal innovation, agriscience and biotechnology, extensive farming and global commercialization of Citrus, Table Grapes, Cherries, Tropical & Superfoods, Plant-Based Foods, Apples, Pears, and Flowers at scale. Equipped with over 90 years of expertise, AMFRESH Group is privately held, present in over 60 countries with 6,300 employees with a passion and commitment to innovate, it operates as an end-to-end vertically integrated model to serve the top retailers worldwide. For more information, please visit www.amfresh.com.
About GENESIS FRESH:
GENESIS FRESH is a leading player in the agricultural industry, dedicated to fostering innovation and excellence in varietal development. With a commitment to sustainability and the highest quality across a number of fresh fruit categories, GENESIS leverages cutting-edge technology, scientific knowledge and IP management expertise to
bring exceptional products to market. For more information, please visit www.genesisinnovationgroup.es
