Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Heavy rains halt California strawberry harvests ahead of Valentine’s Day
It might be time to explore other chocolate-dipped fruit for those Valentine’s Day displays because strawberries will be short this year. Heavy rains in California halted strawberry harvests...

It might be time to explore other chocolate-dipped fruit for those Valentine’s Day displays because strawberries will be short this year.
Heavy rains in California halted strawberry harvests in early February, and supplies out of other growing regions also were down significantly.
According to a crop update from Markon Cooperative BB #:123315, harvests in the Oxnard, CA, region were canceled Feb. 6-8, possibly longer, as the area received more than five inches of rain earlier in the week.
California is not the primary strawberry supplier this time of year, but other regions, including Florida and Mexico are far behind usual volumes.
Agtools Inc.’s Feb. 7 weekly volume report showed an increase of 163,000 pounds from Mexico, for a total of 16.6 million pounds year-to-date, but Florida production was down 2.5 million pounds (7 million year-to-date) and California was down 2.6 million pounds (286,800 pounds year-to-date).
YEAR | 1 LB | DESCRIPTION | |
![]() | 2024 | 24,143,669 | -20.29% less than 2023 |
![]() | 2023 | 29,042,014 | 10.25% greater than 2022 |
![]() | 2022 | 26,065,391 | -0.69% less than 2021 |
![]() | 2021 | 26,245,607 | 14.33% greater than 2020 |
Last week reported accumulated volume ( 02/05/2024 to 02/07/2024 )
Source: Agtools
Prices ranged from $16 to $20 shipping out of Oxnard for 8-pound flats. Organic strawberries crossing through Otay Mesa ranged from $28 to $32 for 8-pound flats.
Pamela Riemenschneider is the Retail Editor for Blue Book Services.

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
Melissa’s Produce now offers Organic Harry’s Berries
Los Angeles, CA (March 2025) — Melissa’s Produce BB #:111686 is excited to announce the start of the organic Harry’s Berries strawberry season, now available exclusively through Melissa’s for retailers nationwide. “For years, Harry’s Berries were a hidden gem in Southern California, sold only at farmers’ markets where crowds would line up just to get […]
AFF: It’s time to move on from Dirty Dozen
This update was distributed by the Alliance for Food and Farming March 27, 2025: This year, we have enjoyed a March without the hype and inaccuracies of the so-called “Dirty Dozen” list. The annual release of this list has a legacy of negatively impacting consumers through misleading statements about produce safety, insulting farmers by labeling […]
IFPA begins search for new food safety officer
March 27, 2025 Washington, DC – International Fresh Produce Association (IFPA) BB #:378962 has announced that Chief Food Safety & Regulatory Officer, Natalie Dyenson, will be leaving the organization for a new role. A search will start immediately for her successor. In the meantime, Chief Science Officer, Max Teplitski, will lead the Food Safety efforts […]
Dole partnerships spotlight banana sustainability
CHARLOTTE, N.C. (March 26, 2025) — The world’s largest banana provider is teaming-up with an industry-leading frozen dessert maker and home composter to spotlight the full sustainable lifecycle of the iconic fruit in honor of National Banana Day on April 16. Dole Food Company (Dole plc) BB #:124463, provider of the world’s most popular banana, […]
IFPA requests fresh produce tariff exemptions
In a letter to Trump administration officials, the International Fresh Produce Association (IFPA) BB #:378962 warned that proposed tariffs would drive up the cost of fresh fruits and vegetables and urged the administration to provide exemptions to fresh produce and floral products. IFPA sent the March 27 letter to Commerce Secretary Howard Lutnick, Agriculture Secretary […]
Grape market to rise in April as offshore season winds down
Markon Cooperative BB #:123315 released this grape crop update March 27, 2025: The Chilean/Peruvian offshore grape season will end in early May. Harvesting will transition to Mexico in early May. Expect pricing to gradually increase as the offshore season winds down. Offshore Mexico Please contact your Markon Account Manager for more information.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved