SALINAS, Calif. – (July 10, 2023) – Earthbound Farm, the fastest growing brand in dollar growth in branded salads, has eliminated up to 35% of its plastic use by utilizing peel-and-reseal sustainable packaging technology.
This reduction of 3.5 million pound per year of plastic reduction is a result of replacing the rigid lid with a resealable lidding film, while also eliminating the top and bottom label.
The new design improves the shopper experience with a printed film and maintains a tray made from 100% recycled plastic packed with the finest quality greens. Earthbound Farm’s packaging is extremely popular with consumers as over 93% expressed satisfaction with the new packaging, citing freshness, sustainability, and convenience.
“We constantly challenge ourselves to do more with less,” said T. Bruce Taylor, Vice President of Organic and Earthbound Farm. “We are thrilled that our new packaging has been a hit with our consumers, while helping Earthbound Farm and our customer partners make progress towards our collective sustainability goals.”
As a result of this new peel-and-reseal packaging design, Earthbound Farm is launching three new Bright and Crunchy blends this fall that brings new flavor, color, and crunch combinations to the organic salad set:
- Romaine + Butter Crunch: chopped romaine, baby red butter lettuce, shredded carrots
- Little Gem Kale Crunch: chopped little gems, shredded kale, chopped radicchio, shredded green cabbage, shredded broccoli stalk
- Little Gem Butter Crunch: chopped little gems, baby red butter lettuce, shredded carrots, shredded red cabbage
“We are excited to utilize this innovative technology to bring consumers value and convenience,” said Jenny Panziera, Director of Product for Organic and Earthbound Farm. “By combining sweet and butter lettuce varieties with the added crunch and nutrition of fresh-cut vegetables, we are creating new flavor experiences for the organic consumer.”
Stop by booth #500 at the Organic Produce Summit in Monterey, CA this Thursday, July 13th to learn more about these new salad blends!
About Earthbound Farm
Earthbound Farm is North America’s largest grower and packer of organic fresh vegetables. Earthbound Farm is passionate about increasing access to organic produce while remaining grounded in a commitment to quality, innovation, sustainability, and food safety. Earthbound Farm is family-and farmer-owned and based in “The Salad Bowl of the World,” Salinas, California. For more information, delicious recipes, and more, visit www.earthboundfarm.com and follow Earthbound Farm on Instagram, Facebook, Twitter, and TikTok.
