JACKSONVILLE, Fla.–(BUSINESS WIRE)–Winn-Dixie BB #:110823 is helping customers stretch their grocery budget by lowering prices on more than 150 everyday items. Through the grocer’s “Down Down” program, customers can save more than 15% on average at their neighborhood store.
Discounted products for the spring season include fresh produce and dairy items, pantry staples, frozen appetizers and meals, family favorite snacks, health and beauty products and essential household cleaning supplies. Items included in the “Down Down” program are updated each season, giving shoppers more saving opportunities on their favorite products throughout the year.
With consumers observing an overall inflation rate of 5.4% across the country in 2022, average inflation rates are predicted to slow this year with a 2.8% increase forecasted for 2023, according to the Federal Open Market Committee1 which operates within the Federal Reserve System.
Given these projections, many customers are still looking for additional ways to save more money on their grocery bill. Winn-Dixie is committed to helping neighbors nourish themselves and their loved ones while minimizing spending by offering discounts on most-shopped items with its “Down Down” program.
Dewayne Rabon, Chief Merchandising Officer for Southeastern Grocers, said, “We know saving money without sacrificing quality is a top priority, and we are committed to helping our customers stretch their hard-earned dollars. Through our signature ‘Down Down’ program, with prices that are down and staying down, we strive to make it easy for busy shoppers to maximize value on their grocery budgets. At our local Winn-Dixie stores and online, our neighbors can trust they will find top quality items at winning prices.”
Winn-Dixie is pleased to provide discounts on national brand items along with its award-winning line of SE Grocers products, including grocery essentials such as petite diced tomatoes, oven-roasted deli chicken, sour cream, fruit snacks, old-fashioned oats and more. Customers can find “Down Down” items marked with a red hand on signs and tags throughout Winn-Dixie stores.
As an added convenience, the grocer’s online ordering platform offers customers grocery delivery and curbside pickup with the same savings benefit of in-store deals and promotions, including “Down Down” pricing. Customers can place an online order through the grocer’s website or app to save while enjoying convenient delivery in as little as two hours or easy curbside pickup at their participating neighborhood store. Orders of $35 or more will automatically receive free delivery or pickup, for a limited time.
In addition to shopping items identified in Winn-Dixie’s spring “Down Down” program, customers can maximize their savings by using the grocer’s loyalty program with the Winn-Dixie app. Ranked by Newsweek as one of the best grocery loyalty programs in the country2 several years in a row, Winn-Dixie’s rewards program offers points that can be redeemed for money off groceries, as well as Mystery Bonus points multipliers and personalized rewards offers.
About Winn-Dixie
Founded in 1925, Winn-Dixie grocery stores, liquor stores and in-store pharmacies serve communities throughout five southeastern states – Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie Stores, Inc. is a subsidiary of Southeastern Grocers, an omnichannel retailer and one of the largest conventional supermarket companies in the U.S., serving customers in brick-and-mortar grocery stores, liquor stores and in-store pharmacies as well as online with convenient grocery delivery and curbside pickup throughout the Southeast. For more information, please visit www.winndixie.com and www.segrocers.com.
1 FederalReserve.gov. Federal Open Market Committee Meeting, Sept. 2022
2 Newsweek: America’s Best Loyalty Programs 2023
