Miami, FL – WP Produce, BB #:143203 a Miami-based and family-owned grower, packer, and shipper of Desbry brand tropical fruits and roots, joined the leading trade fair for the global fruit trade, FRUIT LOGISTICA, held annually in Berlin.
A first-time exhibitor, WP Produce joined the SUSTA pavilion representing Fresh From Florida, among the 2,610 exhibitors from 92 countries, and featured their exclusive Desbry Tropical Avocado, a larger-sized variety that is slower to oxidize; Guava, a WP exclusive; and other exotic fruits including Longan, Mamey, and Star Fruit.
“Our year-round tropical climate, fertile soils and robust farming community in Florida allows us to offer consistency in exotic produce,” shares Desiree Pardo Morales, VP of WP Produce and founder of direct to consumer sister company Tropical Fruit Box. “We were honored to say the least in supporting U.S. agriculture with SUSTA and Fresh From Florida at this international show where our efficient, quality, produce supply chain can be maximized for other countries.”
Now in its 13th year, FRUIT LOGISTICA covers every sector of the fresh produce business and provides a complete picture of the latest innovations, products and services at every link in the international supply chain.
Thanks to support by SUSTA, the non-profit organization that facilitates agricultural trade between small to medium-sized southern U.S. companies and overseas importers, WP Produce and their Desbry brand showcased its sustainability efforts—a popular topic at FRUIT LOGISTICA—from farm to state-of-the-art packing houses to customers.
Adds Christopher Gonzalez, VP of Sales, “Participating in FRUIT LOGISTICA 2023 was an incredible step for us as we continue to expand our sustainable produce offerings and distribution footprint, especially among key players on an international stage.”
Committed to product line diversity for the end-user and innovative packaging for customers, WP Produce sources from the growers that have the best quality for that specific commodity and follows a stringent food safety program with traceability directly to the grove of origin. Desbry brand tropical and exotic fruits and roots come in shelf-extending packaging from the shipping container to retail delivery.
WP Produce founder, Willy Pardo, started the company in 1984 selling exotic and tropical produce to neighbors who could not easily find fruits and roots at their local grocery stores. Today, WP Produce is a full-line purveyor of tropical and exotic items and continues to be family owned and operated with Willy Pardo’s daughter, Desiree Pardo Morales, Vice President, and his nephew, Christopher Gonzalez, Vice President of Sales, focused on expansion of their Desbry branded produce.
About WP Produce and Desbry
WP Produce is a Miami-based, family-owned and operated grower, packer, and shipper of Desbry tropical produce for the U.S. grocery retail and foodservice industry nationwide for over 40 years. For more information visit https://wpproduce.com/ and follow on Instagram @desbryproduce. To place an order, call (305) 326-8333.
