Porterville, CA, (January 3, 2023) — Homegrown Organic Farms BB #:161459 is set to launch a new YouTube video series, GROWN by, on Friday, January 6th, 2023.
The GROWN by series follows four of the company’s farmers through their growing and harvest seasons, providing both education and entertainment along the way. The series features The Peterson Family, Agustin Cardenas, France Ranch, and Pipco Fruit Company.
Scott Mabs, CEO of Homegrown Organic Farms comments, “There is nothing quite like the GROWN by
series out there. To hear from growers in real-time and experience things as they are farming day-to-day. Our hope with this series is for customers and consumers alike to connect with and better understand not only where their fruit comes from, but the people that cultivate it.”
Viewers will meet father-son duo Vern and Erik Peterson who grow tree fruit including peaches, plums,
nectarines, and even persimmons for Homegrown Organic Farms. Following the generations before
them, they carry on the 100-year family tradition of dedication to soil health and farmworker fairness.
The Peterson Family was the first stonefruit farm to earn the Equitable Food Initiative (EFI) certification and recently became the first in the fresh produce world to become Regenerative Organic Certified (ROC) at the Gold level.
Agustin Cardenas was first introduced to farming by working in the fields when he moved from Mexico to
the United States in 1984. Agustin’s passion for growing fruit for people led him to lease and later
purchase the land from his employer’s ranch.
Viewers will delight in Agustin’s bright smile and infectious laugh while they learn more about the struggles and successes of organic farming. Agustin’s farm is EFI certified and will be working towards ROC certification for the 2023 stonefruit season.
When viewers see episodes from France Ranch, they may find a familiar face in farmer John France.
John and Cindy France are the family farmers that founded Homegrown Organic Farms back in 1998.
They were also among the first growers in California to go organic when they certified their family farm, France Ranch, in 1989. Homegrown Organic Farms transitioned to an ESOP in 2021, but France Ranch
continues to grow EFI-certified organic grapes and citrus for Homegrown.
For more than 70 years the Paul family has farmed in California’s Central Valley as Pipco Fruit Company. As the fourth generation, John Paul is continuing the family farming legacy of growing organic stonefruit for Homegrown Organic Farms. Third-generation and Homegrown Category Director, Stephen Paul, joins his son in this feature. Viewers will be inspired by the entrepreneurial spirit the Paul’s bring to family farming.
“We are excited to share our grower’s stories in a different way,” says Elise Smith, Homegrown’s
Marketing Manager. “This series gives viewers the chance to engage with our growers in a unique setting and each episode will feel like a visit to the farm.”
Friday, January 6th, 2023, the GROWN by series will launch at 6:00 pm PST on Homegrown’s YouTube
channel. Following the series debut, viewers can look forward to weekly episode uploads each Friday. A
trailer for the series can be found at www.youtube.com/@hgofarms.
ABOUT HOMEGROWN ORGANIC FARMS — Located in Porterville, in California’s San Joaquin Valley,
Homegrown Organic Farms is an organic fresh produce marketing company with over 300 combined
years of fresh fruit experience and represents over 7,000 acres of organic produce. The company was
started in 1998 by John and Cindy France and transitioned to employee-owned in 2021. Visit
hgofarms.com to learn more.
CONTACT:
Elise Smith, Marketing Manager
559-306-1777
marketing@hgofarms.com
