This greenhouse-grown in Lethbridge County, Alberta, is available for a limited-time in early July.
July 6, 2022: Lethbridge County, Alberta | For Immediate Release The Star Group BB #:134817 – one of Canada’s leaders in growing, importing and distributing fresh produce – is about to launch a unique new living lettuce trio under its Inspired Greens banner. Grown in the company’s state-of-the-art greenhouse near Coaldale, Alberta, the trio features a green lettuce varietal paired with two different romaine varietals including a Red Gem type.
“We could not be more excited to launch this limited-time blend,” said Rindi Bristol, The Star Group’s Senior Director in charge of its lettuce operations. “Canadians love their romaine lettuce and this is a very special blend that is going to
level-up burgers, wraps and Caesar salads across Canada all summer long.”
Inspired Greens specializes in ‘living lettuce,’ a greenhouse-grown lettuce that is harvested with its root ball intact,
allowing for superior freshness and extended shelf-life. One of several controlled environment agriculture (CEA)
innovations led by The Star Group, the living lettuce romaine trio has been in research-and-development for more than
eighteen months.
“We had to rethink everything,” continued Bristol, “from the varieties selected to the seed stock to the growing
environment, seasonality and adaptation of the plants to the Lethbridge County microclimate. This was not an easy task to say the least but thankfully we have some of the most talented growers in the CEA space and for them, this was a challenge they were committed to from the beginning. Remarkably, they were able to produce this unique, balanced
and delicious trio with several other varieties growing in the same climate and, as always, without the use of chemical
pesticides.”
To highlight this grown-at-home achievement, the new trio will be packaged in a unique maple leaf sleeve.
“There isn’t another greenhouse facility like this in Canada,” said Bristol, “and as a proudly Canadian company, we
thought it was fitting to design packaging that celebrates the fact that all Inspired Greens products are 100% Canadian grown.”
The Inspired Greens romaine trio will be available during the summer months only, arriving at most major grocers across Canada in early July and disappearing from store shelves by early September.
About The Star Group
The Star Group strives to be the most innovative team in produce with an unwavering commitment to value and taste.
With positions in all aspects of the fresh produce industry, including imports, primary production, value-add, logistics,
distribution and marketing, The Star Group distributes fresh fruits, vegetables and prepared foods across Canada and
around the world. B.C. Hothouse, a division of the Star Group, oversees a network of Controlled Environment Agriculture (CEA) production facilities across British Columbia, producing a variety of fruits and vegetables year-round. The Star Group was founded in 1989 and now employs more than 800 in offices across Canada, the US and Mexico.
More information: starproduce.com Media Inquiries: marketing@starproduce.com
