The Star Group’s BB #:134817 Inspired Greens, Canada’s premiere living lettuce brand, is set for an early July launch of a unique line of side salads. Five new salads will be available in kits that include a base of Inspired Greens lettuce complemented by house-made dressings, vegetables, dairy, protein and other toppings in a convenient shake-and-serve kit.
“We are so excited to launch this new salad line,” said Rindi Bristol, The Star Group’s Senior Director in charge of its lettuce operations. “These salads are delicious and satisfying. They’re hand-crafted by our culinary team, right down to the small-batch dressings, and they’re also super convenient – we’re all leading busy lives and this is a healthy grab-and-go item that fits into packed schedules.”
The line will be launching with five new salads: Lucky Wonton, Dilly Bacon Caesar, Harvest Feta, Baja Ensalada and McGregor’s Garden.
“Our philosophy when designing this line was to take classic, beloved salad recipes and breathe some new life into them,” continued Bristol, “like the Dilly Bacon Caesar, which is the familiar Caesar salad with just the right hint of tangy dill, or McGregor’s Garden, which takes a classic garden salad with fresh radishes, carrots, Inspired Greens and grape tomatoes, and refreshes it with cheddar cheese, sunflower seeds and a buttermilk chive dressing.”
The salads, which will be available in most major Canadian grocers this summer, also boast a twelve-day shelf life thanks to packaging that keeps all of the salad components separated, and all five are expected to retail for under $9 each.
“We had an eye on affordability from the beginning,” added Bristol. “Canadians’ household budgets are strained and so we knew from the start we wanted to create delicious, gourmet salads but with a keen eye to convenience and affordability. We are excited to see Canadians make these items part of their meal-planning this summer to add healthy, simple side dishes and lunches without breaking the bank.
About The Star Group
The Star Group strives to be the most innovative team in produce with an unwavering commitment to value and taste. With positions in all aspects of the fresh produce industry, including imports, primary production, value-add, logistics, distribution and marketing, The Star Group distributes fresh fruits, vegetables and prepared foods across Canada and around the world. B.C. Hothouse, a division of the Star Group, oversees a network of Controlled Environment Agriculture (CEA) production facilities across British Columbia, producing a variety of fruits and vegetables year-round. The Star Group was founded in 1989 and now employs more than 800 in offices across Canada, the US and Mexico.
