WATSONVILLE, CA – California Giant Berry Farms, BB #:121061 a leading producer of fresh, sustainable berries, today announced its forecast for a strong winter strawberry crop, led by its Florida and Mexico growing regions.
“The 2021-2022 Florida strawberry started strong” said James Tipton, district manager at California Giant Berry Farms. “Weather always plays a critical role in our crop’s success, but there looks to be a long forecast suggesting better temperatures than last year. We’re anticipating Florida strawberries in time for Christmas and peaking in mid-February – around Valentine’s Day.”
The strong forecast comes at a critical time for California Giant, as strawberry volumes are tight, following heavy rains in October that ended much of the Watsonville/Salinas growing season. Concurrently, the Santa Maria fall crop is winding down, as colder temperatures and wet weather becomes more frequent.
In addition to the strong Florida crop forecast, California Giant’s strawberry production volumes in Central Mexico are expected to continually increase in the coming months, with the growing regions season in its early stages. The region, known for its traditionally strong winter harvest is on track to produce as expected.
“We’re looking forward to another strong season in Central Mexico” said Rodrigo Aceves, director of operations at California Giant, “Our crops are poised for success, barring any major weather events, and all signs at the moment point to a great winter crop.”
To support the expected influx of strawberries this winter, California Giant will employ several consumer engagement opportunities to build brand awareness and drive purchase intent for fresh berries.
California Giant is committed to delivering the best berry experience by providing an all-season supply of sustainably grown strawberries, blueberries, raspberries, and blackberries that represent the highest standards for quality, consistency, and smiles.
ABOUT CALIFORNIA GIANT BERRY FARMS
California Giant Berry Farms started small. Formed out of a passion for top-quality strawberries and the optimal growing conditions of the Pajaro Valley, three lifelong friends teamed-up with a simple mission in mind – provide only the finest strawberries and give back to the community that raised them. Nearly 40 years later, California Giant has grown into a global family of people passionate about delivering the best strawberries, blueberries, raspberries and blackberries. Quality, consistency and community inspire the mission and values that continue to sustain us. Because the bigger the smile, the better.
