Chilean cherry exporters project a nearly 10 percent rise this season over last.
The ASOEX Cherry Committee expects export shipments to reach 77,453,626 boxes, or 387,268 tons of 5kg cherries, during the 2021-2022 season, which would be 9.8 percent than the previous season.
The cherry committee represents 82 percent of the volume of Chilean cherry exports to the world.
Ronald Bown, President of ASOEX, as reported by Simfruit, stated, “We have started a new cherry export season. We have prepared ourselves to deliver high quality and safe fruit to our consumers around the world. We have prepared, together with the authorities of the Ministry of Agriculture and the SAG, to have a very good season. In addition, we are working to diversify our cherry exports, therefore, China will remain as the main destination for our fruits, but we are projecting a significant increase in other markets, therefore it is expected that China will reflect a drop from 91 percent to 87 percent in participation”.
A promotional campaign was put together with the Cherry Committee and ProChile to implement in China, as the main market, but also the U.S., South Korea, Vietnam, Thailand, India, Russia, Canada, and Taiwan, according to the Marketing Director of ASOEX, Ignacio Caballero.
