WATSONVILLE, CA – After a bountiful domestic season, California Giant Berry Farms BB #:121061 is anticipating a high-quality, on-time start to the import season thanks to its Peruvian-grown blueberries.
This strong harvest in Peru – coupled with a 100% increase in volume – means retailers will be able to market fresh blueberries from California Giant Berry Farms branded year-round.
“Blueberries in general are having a very good season in Peru with a 25-30% increase over last year’s volumes, and California Giant in particular is outpacing this production increase by doubling our volume over last year,” said Nader Musleh, Executive Director of International Business Development, California Giant Berry Farms.
Through expanded acreage and maturing fields at its three state-of-the-art production facilities in Peru, California Giant will have more varieties to offer customers this year – including Ventura, Biloxi, Kestrel and Bianca – which allows for supplies to reach even more areas in the U.S.
In addition, by increasing both organic and conventional production, “we also will be able to offer organic product to U.S. customers every week this fall and winter without interruption,” Musleh added.
The Peruvian harvest begins this month on time “and in some cases a bit earlier,” Musleh explained. “We project U.S. arrivals to begin in early September. Production will continue through December in Peru, then we’ll continue with production in Chile through March – meaning retailers will be able to offer their shoppers a consistent supply of our high-quality California Giant blueberries year-round.”
ABOUT CALIFORNIA GIANT BERRY FARMS
California Giant Berry Farms started small. Cousins Pat Riordan and Bill Moncovich teamed up with best friend Frank Saveria to sell strawberries from a simple trailer in Watsonville, CA. Nearly 40 years later, California Giant has grown into a global family of people passionate about delivering the best strawberries, blueberries, raspberries and blackberries in the most sustainable way. Quality, consistency and community inspire the mission and values of: Community, Quality, Philanthropy, Fairness, and Mutual Respect is what continues to sustain us. Because the bigger the smile, the better.
