Hailey, ID – ProSource Produce L.L.C., BB #:365313 is releasing the first images of the company’s branded potato packaging.
ProSource Produce, LLC, an Idaho based grower-shipper of fresh potatoes and onions has introduced new Idaho russet packaging as part of an overall company growth and development strategy.
The stunning black bags will be available in 3#, 5#, 8#, and 10# clear or tinted poly, this week. Mesh bags will be available in a few weeks. ProSource recently announced their new, Sweet Onion carton which shares the same graphics and brand elements.
“One of our goals in 2021 is to continue market penetration for the ProSource brand in both potatoes and onions. We’re building on our tremendous success in the Foodservice sector by expanding our reach into the retail and wholesale segments of the fresh market,” said Ryan Popke, Director of Retail Sales.
“The bag design is purposeful in so many ways,” remarked Ralph Schwartz, Director of New Project Development. “With premium positioning and a very clean appearance, this bag will help create identity and attract consumers to the fresh potato category, especially with small to medium sized retailers.”
ProSource plans to introduce red, yellow, and non-Idaho russet bags in July, just in time for the start new crop in the Midwest.
About ProSource Produce LLC.
ProSource Produce LLC. is a grower owned and operated sales and marketing company based in Hailey, Idaho. In 2010, ProSource was founded to more effectively and directly market the crops of our growers and to provide a consistent supply chain and customer service experience to our customers. ProSource currently services a wide range customer base comprised of foodservice, retail, wholesale and broad-line customers in the United States, Canada, Mexico, and Central America. ProSource can provide year-round supply to any size retail, foodservice, or wholesale customer. Visit www.prosourceproduce.com to learn more about the company’s complete portfolio of products.
