WATSONVILLE, CALIF., March 24, 2021 – Driscoll’s, BB #:116044 the market leader of fresh berries, announced today the appointment of two new members to its Board of Directors: Giannella Alvarez, former CEO and director of the board at Beanitos LLC and Graciela Monteagudo, the former President and CEO of LALA U.S.
The new board appointments collectively bring strong brand growth expertise and a clear future-looking vision that will help Driscoll’s accelerate its mission, which is to delight berry consumers with the best tasting berries today and for many years to come.
Alvarez brings to the Driscoll’s board 35-years of experience across a wide range of industries in the United States, Latin America, and Europe, having led multi-billion-dollar brands for Fortune 100 companies including Procter & Gamble and The Coca-Cola Company in senior executive positions.
She served as Group President and CEO for Barilla Americas, a Division of Barilla S.p.A., as well as President and CEO of organic food start-ups, including Harmless Harvest Inc. Named one of 2019’s Most Influential Corporate Board Directors by Women Inc., Alvarez is also an experienced public company board director.
She brings a deep expertise in marketing, innovation, business scaling and global expansion as well as a passion for food, health and wellness, sustainability and equality, with her experience as an Advisory Board Member of New York University’s Stern School Center for Sustainable Business.
“Giannella is a highly creative and decisive leader who has a proven track record of talent building and energizing organizations across countries, customers and channels,” said J. Miles Reiter, Driscoll’s Chairman and CEO. “Her significant on-the-ground international experiences will serve as an invaluable asset as Driscoll’s continues to grow and adapt to the ever-changing marketplace.”
Monteagudo built her 30-year executive career at multinational Fortune 500 companies across the consumer products, healthcare and retail industries. She has significant experience in general management roles, previously leading multi-billion-dollar corporations including SVP and Business Unit Head for Sam’s Club in Mexico, and President, Americas and Global Marketing for Mead Johnson Nutrition Americas.
She most recently served as CEO and President of LALA U.S. a leading Hispanic Dairy Company owned by Grupo LALA, one of the top 10 dairy companies in North America. Monteagudo is an experienced public company board director who has also been spotlighted in the 2019 Latino Leaders Magazine Latinos on Board report and the 2020 Best of the Boardroom feature of Hispanic Executive Magazine.
She brings to the board a diverse perspective regarding domestic and international markets, digital marketing/ecommerce , Hispanic and Latin American consumers, as well as a demonstrated capability in strategic planning, M&A, diversity/inclusion and cultural transformation.
“Graciela’s expertise in addressing the Mexican consumer and retail environment will be invaluable to Driscoll’s as we navigate increasing consumer demand in this important growth market,” shared Reiter. “Her experience in consumer brands, especially in the health and nutrition sector, will bolster Driscoll’s capability and success in markets around the globe.”
Family owned-and-operated for more than 100 years, Driscoll’s is positioned for continued growth and success in meeting the high standards that consumers globally expect of its berries and brand with this announcement.
Driscoll’s engaged with RSR Partners, an executive, board and leadership-recruiting firm, to identify the talented independent directors, who were each recognized as 2019’s Most Influential Corporate Directors by Women Inc. Magazine. RSR Partners has experience in guiding family-owned businesses towards longevity, from generation to generation.
To learn more about Driscoll’s, please visit www.driscolls.com.
About Driscoll’s
Driscoll’s is the global market leader of fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage, Driscoll’s is a pioneer of berry flavor innovation and the trusted consumer brand of Only the Finest Berries™. With more than 900 independent growers around the world, Driscoll’s develops exclusive patented berry varieties using only traditional breeding methods that focus on growing great tasting berries. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists and entomologists help grow baby seedlings that are then grown on local family farms. Driscoll’s now serves consumers year-round across North America, Australia, Europe and China in over twenty-two countries. As a fourth-generation grower and the son of one of Driscoll’s founders, J. Miles Reiter serves as Chairman and CEO.
