The Holy Grail of snack foods is one that provides deliciousness without the addition of sugar or syrups.
Naturipe Farms, LLC, BB #:165382 headquartered in Estero, FL, has come tantalizingly close with its Bliss Bento line introduced last summer.
Jill Overdorf, director of product development at Naturipe’s branch in Salinas, CA, describes the new grab-and-go snacks as “a 3.2-ounce, fresh-washed blueberry and nut or granola snack in a divided Japanese-style ‘bento box’ package in four flavor combinations for the retail market. The varieties include Chocolate Cheer, Berry Lemony, Vanilla Crunch, and Salty Caramelicious.
“The reception has been overwhelming,” shares Overdorf. “Managers in convenience stores, college campus stores, and business and industry feeders are thrilled at the opportunity to provide a healthy snack that’s fresh, affordable, with a relatively clean ingredient list, and a shelf life of 21 days from production.”
It would seem that such a product would be an easy sell, but Overdorf echoes the comments of others who launched new products in 2020.
“Not being able to travel to show the product, in-person, presented considerable challenges to getting this product to market during the Covid-19 pandemic,” she admits. “It required a different type of interactive launch. For now, we’re happy to be handling the demand for these new items.”
This is a feature from the New Product Showcase that ran in the November/December 2020 issue of Produce Blueprints Magazine. Click here to read the full article.
