Growers and shippers have always sought ways to get their products safely to markets near and far, once there, to entice customers to buy them.
Fresh berries are fragile, making them as problematic as they are profitable. With a nod to protecting the environment as well as protecting berries, Naturipe Farms, LLC, BB #:165382 headquartered in Estero, FL, recently introduced peel-and-reseal technology on its compostable Earthcycle packaging.
The easy-access feature provides consumers with convenient packaging that protects fresh berries, while reducing damage and waste. The benefits of delicious berries in an eco-friendly package enhance the experience for health and environmentally conscious consumers.
Updating an old favorite
In addition to form and function, packaging can also stir emotional response, as long-established brands and packaging are instantly recognizable to many consumers. Savvy marketers often combine old and new, hoping for even better results.
Bushmans’ Inc., based in Rosholt, WI, BB #:105416 is well known in the potato community. The grower-shipper has been around for more than century and recently updated its long-running Country Boy branded bags, returning to paper.
“Bushmans’ has gone back to our roots with this packaging,” shares Michael Gatz, director of business development. “Utilizing paper bags instead of plastic is always better for the environment. Even though paper is more expensive, it gives us more area to print on the bag, which should stand out better on store shelves.”
“Country Boy was our first brand,” Gatz notes. We have some original Country Boy burlap bags at the office, and since we’re bringing back an older style of bags, Country Boy references our heritage.”
Shoppers also get a bonus with the new paper bags. “Each bag contains a large packet of spices from Tony Chachere’s Creole Foods,” Gatz says. He calls the partnership “a dream come true” and says the widely recognized Cajun spices “make our potatoes taste phenomenal.”
This is a feature from the New Product Showcase that ran in the November/December 2020 issue of Produce Blueprints Magazine. Click here to read the full article.
