BOISE, ID and SOUTH SAN FRANCISCO, CA, August 12, 2020 – Albertsons Companies, Inc. BB #:193326 and vertical-farming company Plenty Unlimited Inc. BB #:356949 today announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.
“We pride ourselves on offering fresh, quality products that surprise and delight our customers,” said Geoff White, EVP of Merchandising. “Plenty’s data-driven and sustainable methods are truly innovative, and we look forward to bringing their unique and exciting products to more customers in California as they scale their operations.”
Plenty’s sustainable indoor vertical farm delivers produce all year long. The operation leverages data analytics, machine learning and customized lighting to maximize taste, while a combination of wind and solar provides 100% of the farm’s energy. The current Plenty farm can grow 1 million plants at a time and process 200 plants per minute, and is designed to use less than 1% of land and 5% of water compared to traditional farming.
“Albertsons Cos. is leading the industry by creating a new partnership model to deliver customers the intensely flavorful and fresh produce of the Plenty farm,” said Matt Barnard, CEO of Plenty. “This is an important milestone for the Plenty team, and we look forward to bringing Albertsons Cos. customers the best-tasting and cleanest greens they’ve ever eaten.”
Plenty is currently available in select Safeway and Andronicos locations in the Bay Area, with plans to expand to additional Albertsons Cos. stores in California – including Albertsons, Vons, and Pavilions – as supply increases.
The partnership between Albertsons Cos. and Plenty has proven capable of meeting the evolving needs of the consumer—regardless of events that can impact the supply chain. When demand soared at the beginning of the COVID-19 crisis, the Albertsons Cos. merchandising team asked suppliers, including Plenty, to help ensure its shoppers would have uninterrupted access to quality fresh produce.
Plenty responded by ramping up production at its indoor vertical farm to bring more products to market, despite the global food chain disruption.
Stores plan to carry four Plenty products initially:
• Baby Arugula – A bold baby arugula with spice and subtle hints of summer citrus and black pepper.
• Baby Kale – A velvety-soft baby kale highlighted by bright notes and a smooth finish.
• Crispy Lettuce – A crispy leaf delivering the fresh, clean crunch people crave with a versatility deserving of the most creative ideas.
• Mizuna Mix – A crunchy, colorful mix of tatsoi and mizuna that brings a mustardy heat to the table.
About Albertsons Companies
Locally great and nationally strong, Albertsons Companies is a leading food and drug retailer in the United States. The company operates stores across 34 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs. The Company is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2019 alone, along with the Albertsons Companies Foundation, the Company gave $225 million in food and financial support. In 2020, the Company made a $53 million commitment to community hunger relief efforts and a $5 million commitment to organizations supporting social justice. These efforts have helped millions of people in the areas of hunger relief, education, cancer research and treatment, social justice and programs for people with disabilities and veterans’ outreach.
About Plenty
Plenty is an American farming technology company that frees agriculture from the constraints of weather, seasons, time, distance, pests, natural disasters, and climate. The company’s plant scientists, engineers and farmers have developed indoor vertical farming technology to grow nutrient-rich plants with extraordinary flavor. Plenty farms deliver produce with zero pesticides, while using less than one percent of the space of conventional agriculture and up to 95% less water. Plenty grows leafy greens at its flagship farm and headquarters in South San Francisco.
