PRESS RELEASE October 23, 2019 – Produce for Better Health Foundation (PBH) BB #:157162 is hitting the road to engage with more than 11,000 food and nutrition professionals, including registered dietitians (RDs), at the Academy of Nutrition and Dietetics (AND) Food and Nutrition Conference and Expo (FNCE)—the world’s largest meeting of its kind.
PBH will introduce its new consumer call to action, Have A Plant™, for the first time to dietitians through an in-booth photo experience (booth #1142), featuring member products including those from Del Monte Fresh, Seneca, Stemilt Growers, and Sun-Maid Growers of California.
Inviting attendees into the booth to interact with and take pictures with their favorite fruits and vegetables amongst the playful Have A Plant™ backdrop will ignite a social media takeover, during the three-day expo held in Philadelphia, PA, October 27-29.
“This group of professional influencers are exceptionally important because, in most cases, they are on the front line, recommending products directly to consumers in their day-to-day interactions—in person and online,” says Wendy Reinhardt Kapsak, MS, RDN, president and CEO of PBH.
“We need this group on board to embrace a less prescriptive approach when it comes to suggesting eating more fruits and vegetables. We’ve heard from some of our influencer ambassadors who are dietitians that they love PBH’s new Have A Plant™ campaign, because it doesn’t seem so daunting and it gives them permission to be creative and more playful as they’re engaging with patients, clients and consumers. At the end of the day, we don’t have to convince dietitians that fruits and veggies are healthy and nutritious. Rather, they are craving our tools to help them communicate with their audiences that fruits and veggies can have more of an immediate payoff—boosting your health, and maybe even your mood.”
In addition to the expo, PBH will be activating “boots on-the-ground education”, co-hosting and presenting Have A Plant™ to several exclusive audiences throughout the five-day show.
• Friday, October 25th – PBH will co-host 10+ media RD’s at the Campbell Soup Company Headquarters, to help RDs explore kitchen personas and identify more creative messages to improve fruit and vegetable consumption.
• Saturday, October 26th – PBH will embark on our “first date” with the National Dairy Council during a farm immersion tour alongside a group of highly influential RDs. Follow along on social media as this “power couple” makes it “Facebook Official.”
• Sunday and Monday, October 27-28 – Wendy will present mini booth sessions with Corteva, on topics such as pesticide communications, the importance of agriculture innovation, and best-practices when it comes to promoting fruit and vegetable recommendations.
• Monday, October 28th – PBH will present a behind-the-scenes look into Have A Plant™ during the USDA Center for Nutrition Policy & Promotion MyPlate National Strategic Partners meeting. We’ll also be celebrating fruits and vegetables during evening receptions with both the Tomato Wellness Council and Corteva.
“We’re thrilled to be teaming up with such powerful partners as we debut Have A Plant™ among one of the largest influencer groups in the country,” says Katie Toulouse, marketing and communications director for PBH. “Only together can we make an impact in inspiring this essential group to spread the fruit and veggie love in a way that actually motivates behavior change. And who doesn’t want to cuddle up with produce!”
Follow along on PBH’s social channels on Facebook @fruitsandveggies; on Twitter @fruits_veggies; on Instagram @fruitsandveggies; on Pinterest @fruits_veggies; and on LinkedIn at Produce for Better Health Foundation as we douse the city of brotherly love with Have A Plant™!
About the Produce for Better Health Foundation
Produce for Better Health Foundation (PBH), a nonprofit 501(c)(3), is the only national organization dedicated to helping consumers live happier, healthy lives by eating more fruits and vegetables, including fresh, frozen, canned, dried and 100% juice, every single day.
Since 1991, PBH has invested decades into developing trended insights on attitudes toward all forms of fruit and vegetable consumption, in addition to campaigns and partnerships with government, food industry stakeholders, health professionals and other thought leaders to collaborate, facilitate and advocate for increased intake. Campaigns included first, the 5-A-Day program, and then, the Fruits & Veggies—More Matters public health initiative. While five fruits and vegetables each day is great advice, and more will always matter, PBH’s new behavior-based call-to-action is Have A Plant™. Rooted in behavioral science, PBH’s transformative Have A Plant™ movement is an invitation that will inspire people with compelling reasons to believe in the powerful role fruits and vegetables can play to create happy, healthy and active lives.
CONTACT:
Katie Toulouse, Marketing & Communications Director
Produce for Better Health Foundation
ktoulouse@pbhfoundation.org
412-848-1644
