Potatoes and onions may be classics, but their appeal is universal.
Consumers of all ages are rediscovering the full-flavored, healthful properties of these vegetables and how they can better fit into mealtime.
In response, suppliers are tapping technology to play a bigger role in enhancing both fresh and storage shipments.
From satellite-guided field operations and packing shed automation to storage technology and social media promotions, potatoes and onions are staging a coup to reclaim their prime position on dinner plates.
Even with high-tech solutions helping throughout the supply chain, potatoes and onions are still characterized by low margins and high volume.
This makes effective marketing all the more important, says Geoff Cutler, assistant director of sales at Race-West Company, Clarks Summit, PA.
“I see today’s social media as a great equalizer; gone are the days when people with the big budgets win every battle,” he says. “The best stories and the best plans will win this race, because everybody gets to communicate on an equal playing field.”
This is an excerpt from the most recent Produce Blueprints quarterly journal. Click here to read the full article.
